# Chicken Container Helmets This Packaging for a Bucket of Chicken Doubles as a Hat for Rugby Events By Laura McQuarrie | Published 2017-08-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bucket-of-chicken References: [thedieline](http://www.thedieline.com/blog/2017/7/18/show-your-rugby-team-spirit-with-these-kfc-buckets) & [485design.co.nz](http://485design.co.nz/) As an update to the [classic bucket of chicken](https://www.trendhunter.com/trends/bucket-of-chicken-candle) that consumers of [KFC](https://www.trendhunter.com/trends/bucket-hugger) have come to know, New Zealand-based agency 'four eight five' created a limited-edition container for rugby fans that can also be worn as a helmet. The limited-edition chicken "[bucket hats](https://www.trendhunter.com/trends/phillyhead)" were developed as part of a partnership with New Zealand’s Super Rugby tournament and feature designs that resemble metal helmets and hats equipped with goggles. As such, the creation of the hats called for a special die and process technique to create a realistic, wearable helmet form. Since there are many rules and regulations for advertising at a sports stadium, this clever design bypasses the rules by offering a branded wearable accessory. On the reverse side of the hats, the upside-down buckets read "KFC for the Fans." ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 8% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Limited-edition Packaging:** Creating unique packaging designs that serve multiple functions can increase brand engagement and create a sense of exclusivity. - **Wearable Accessories:** Designing products that can be worn as accessories provides a unique marketing opportunity and allows brands to bypass certain advertising restrictions. - **Sports Stadium Marketing:** Finding creative ways to advertise and engage with consumers in sports stadiums can enhance brand visibility and create memorable experiences. ### Who This Affects Most - **Food Packaging:** Exploring innovative packaging solutions can differentiate brands in the competitive food industry and create lasting impressions. - **Fashion and Apparel:** Collaborating with fashion brands and creating wearable accessories can expand a company's reach and generate cross-industry partnerships. - **Sports Marketing:** Leveraging sports events and stadiums as advertising opportunities can help businesses connect with a targeted audience and increase brand recognition. ## Related on Trend Hunter - [Knitted Chicken Bucket Covers](https://www.trendhunter.com/trends/bucket-hugger.md) - [Resealable Fast Food Buckets](https://www.trendhunter.com/trends/kfc-bucket-ware.md) - [QSR Chicken-Themed Drinkware](https://www.trendhunter.com/trends/kfc-x-corkcicle.md) - [Overthinking Chicken Buckets](https://www.trendhunter.com/trends/kfc-brainwave-bucket.md) - [Musical Chicken Bucket Lids](https://www.trendhunter.com/trends/bucket-lid.md) - [Festive QSR Streetwear](https://www.trendhunter.com/trends/holiday-chicken-bucket.md) - [Fried Chicken-Inspired Accessories](https://www.trendhunter.com/trends/kfc-and-loungefly.md) - [QSR-Backed Holiday Promotions](https://www.trendhunter.com/trends/kfc-2k.md) - [QSR Fashion Capsules](https://www.trendhunter.com/trends/kfc-x-boxlunch.md)