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# Multipurpose Bucket Hats
The KFC Russia x Mam Cupy Bucket Hat Doubles as a Chicken Container

By Laura McQuarrie | Published 2019-07-10 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bucket-hats
References: [highsnobiety](https://www.highsnobiety.com/p/kfc-russia-bucket-hat/#slide-2) & [mamcupy](https://mamcupy.com/catalog/kfc-panama-basket/)

KFC is known for creating a wide range of [unconventional products](https://www.trendhunter.com/trends/kentucky-fried-chicken-rain) and its latest collaboration is certainly no exception—the fast food restaurant chain teamed up with streetwear brand Mam Cupy to launch bucket hats. The KFC Russia x Mam Cupy Bucket Hat is not just a functional accessory for keeping rays of sun off the face but also a literal bucket that can be used to hold crispy pieces of chicken when it is turned upside-down.

Inspired by its iconic [fast food chicken bucket](https://www.trendhunter.com/trends/bucket-of-chicken-candle), the limited-edition hat design boasts white and red stripes and an upside-down logo depicting Colonel Sanders. The campaign video for the collaborative headwear piece created by KFC Russia and the Saint Petersburg-based streetwear brand asks "Is it a hat? Or a bucket?"

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 29% | Activity: 71% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Multipurpose Accessories:** The trend of creating accessories with multiple functions, such as the KFC Russia x Mam Cupy Bucket Hat that doubles as a chicken container.
- **Collaborative Marketing:** The trend of brands teaming up to create unique products and generate buzz, like the collaboration between KFC Russia and Mam Cupy for the bucket hat.
- **Unconventional Branding:** The trend of food chains and streetwear brands pushing the boundaries of traditional branding through innovative product designs, as seen in the KFC Russia x Mam Cupy Bucket Hat.

### Who This Affects Most

- **Fashion and Accessories:** The fashion industry can explore the potential of multipurpose accessories and collaborations to create innovative and functional designs for consumers.
- **Food and Restaurant:** Restaurants and fast food chains can leverage collaborative marketing and unconventional branding strategies to create unique and buzzworthy products.
- **Streetwear and Apparel:** Streetwear brands can embrace unconventional branding opportunities and collaborations to create limited-edition products that resonate with their target audience.

## Related on Trend Hunter

- [Knitted Chicken Bucket Covers](https://www.trendhunter.com/trends/bucket-hugger.md)
- [QSR Chicken-Themed Drinkware](https://www.trendhunter.com/trends/kfc-x-corkcicle.md)
- [Resealable Fast Food Buckets](https://www.trendhunter.com/trends/kfc-bucket-ware.md)
- [Fried Chicken-Inspired Accessories](https://www.trendhunter.com/trends/kfc-and-loungefly.md)
- [Festive QSR Streetwear](https://www.trendhunter.com/trends/holiday-chicken-bucket.md)
- [QSR Fashion Capsules](https://www.trendhunter.com/trends/kfc-x-boxlunch.md)
- [Fried Chicken Fashion Accessories](https://www.trendhunter.com/trends/officially-licensed-kfc-product.md)
- [QSR Eyewear Capsules](https://www.trendhunter.com/trends/kfc-x-shady-rays.md)
- [Musical Chicken Bucket Lids](https://www.trendhunter.com/trends/bucket-lid.md)