# Wardrobe Delivery E-Tailers Buck Mason Lets Customers Try on Clothes at Home Before Purchasing By Meghan Young | Published 2013-11-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/buck-mason References: [psfk](http://www.psfk.com/2013/11/home-delivery-wardrobe.html) & [buckmason](https://www.buckmason.com) As common as shoppable websites are becoming, there is still something irreplaceable about going into a physical shop to see and touch the merchandise in person; new e-commerce company [Buck Mason](https://www.trendhunter.com/trends/loomed-linen-collection) hopes to bridge the gap between the two. Buck Mason is offering to ship a wardrobe of men's basics in order for customers to [try them on before purchasing](https://www.trendhunter.com/trends/mobile-tryon-tour). With free shipping for initial package and returns, Buck Mason's service could revolutionize the industry in a big yet simple way. Customers have five days to decide what they want to keep. With a range of traditional colors available, the items are all [made in the United States](https://www.trendhunter.com/trends/usa-edit). Buck Mason was founded by Erik Schnakenberg and Sasha Koehn. It is based in Los Angeles, California. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 45% | Activity: 81% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Try-on-by-mail:** The trend of offering customers the option to try on clothes at home before purchasing provides a convenient and personalized shopping experience. - **Virtual Wardrobe:** E-tailers can leverage technology to create virtual wardrobes where customers can digitally try on clothes and make more informed purchase decisions. - **Direct-to-consumer Basics:** The rise of e-commerce companies specializing in men's basics offers an alternative to traditional brick-and-mortar stores, providing accessibility and convenience. ### Sectors Adopting This - **Fashion E-commerce:** The fashion e-commerce industry can capitalize on the trend of try-on-by-mail services to enhance customer satisfaction and reduce returns. - **Augmented Reality:** The augmented reality industry can collaborate with e-tailers to develop virtual wardrobe platforms that enable customers to virtually try on clothes before purchasing. - **Direct-to-consumer Apparel:** Direct-to-consumer apparel brands can disrupt the traditional retail industry by offering high-quality basics accompanied by convenient try-on services, appealing to modern consumers. ## Related on Trend Hunter - [Military-Inspired Linen Collections](https://www.trendhunter.com/trends/loomed-linen-collection.md) - [Versatile Cashmere Menswear](https://www.trendhunter.com/trends/california-cashmere-collection.md) - [Laidback Indigo-Dyed Fashions](https://www.trendhunter.com/trends/buck-mason-indigodipped-collection.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Digital Try-On Solutions](https://www.trendhunter.com/trends/bariano.md) - [Understated Men's Knitwear](https://www.trendhunter.com/trends/herdsman-sweater-collection.md) - [Fashion-Forward Suede Jackets](https://www.trendhunter.com/trends/buck-mason-1.md) - [Wool Sweater Ranges](https://www.trendhunter.com/trends/buck-masons-wool-sweater-collection.md) - [Tailored Apparel Line-Expansions](https://www.trendhunter.com/trends/west-coast-ivy-collection.md)