# Laidback Indigo-Dyed Fashions The Buck Mason Indigo-Dipped Collection is Meticulously Crafted By Michael Hemsworth | Published 2024-04-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/buck-mason-indigodipped-collection References: [coolmaterial](https://coolmaterial.com/fashion/buck-mason-introduces-the-indigo-dipped-collection/) & [buckmason](https://www.buckmason.com)  The [Buck Mason Indigo](https://www.trendhunter.com/trends/buck-mason-japanese-twill-collection)-Dipped Collection is a new series of high-quality garments crafted by the LA-based brand to provide consumers with [elevated takes on basics](https://www.trendhunter.com/trends/aaron-levine). The collection features a series of T-shirts crafted out of a blend of 70% cotton and 30% hemp to give them a distinct kind of texture that's further enhanced thanks to their [indigo-dyed profile](https://www.trendhunter.com/trends/blue-tab). The garments come in four styles to choose from including the pocket tee, slim-fit tee, short-sleeve henley and a long sleeve boatneck tee. The Buck Mason Indigo-Dipped Collection is priced starting at $78 and is only available via the brand's website or its retail locations in the US. The rustic nature of the garments speak to an increased demand for ethical fashions with a retro twist. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 58% | Activity: 33% | Freshness: 23% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Ethical Fashion Demand:** Opportunities arise for brands to meet the increasing consumer demand for sustainable, ethical fashion with a nostalgic touch. - **Indigo-dyed Textiles:** Exploration of indigo dye techniques in creating unique textures for garments presents innovative possibilities in textile design. - **Direct-to-consumer Exclusivity:** Exclusive distribution through brand websites and retail locations in the US opens doors for direct-to-consumer marketing strategies in the fashion industry. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can capitalize on the trend towards ethical fashion by offering sustainably crafted clothing with a touch of nostalgia. - **Textile Manufacturing:** Textile manufacturers can explore new techniques and materials, such as indigo dye blends, to create unique and appealing textures for clothing production. - **E-commerce Platforms:** E-commerce platforms can leverage the exclusivity factor of direct-to-consumer sales to enhance customer engagement and brand loyalty in the retail sector. ## Related on Trend Hunter - [Relaxed Japanese-Woven Garments](https://www.trendhunter.com/trends/buck-mason-japanese-twill-collection.md) - [Versatile Cashmere Menswear](https://www.trendhunter.com/trends/california-cashmere-collection.md) - [Military-Inspired Linen Collections](https://www.trendhunter.com/trends/loomed-linen-collection.md) - [Understated Men's Knitwear](https://www.trendhunter.com/trends/herdsman-sweater-collection.md) - [Breathable All-American Knitwear](https://www.trendhunter.com/trends/ropeknit-yuma-hemp-crew.md) - [Classic Fisherman-Inspired Sweaters](https://www.trendhunter.com/trends/seafarer-cotton-sweaters.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Tailored Apparel Line-Expansions](https://www.trendhunter.com/trends/west-coast-ivy-collection.md) - [Fashion-Forward Suede Jackets](https://www.trendhunter.com/trends/buck-mason-1.md)