# Gelatin-Free Swedish Candy Launches Bubs Swedish Candy is Making Its Debut Stateside By Michael Hemsworth | Published 2025-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bubs-swedish-candy References: [snackandbakery](https://www.snackandbakery.com/articles/113688-mount-franklin-foods-brings-swedish-candy-to-us-market) & [bubs.se](https://bubs.se/en/)  [Bubs](https://www.trendhunter.com/trends/hm-beauty-and-bubs) Swedish candy is arriving in the US market thanks to a partnership with [Mount Franklin Foods](https://www.trendhunter.com/trends/premium-craft-beer-india) that will see the products receiving wide availability for foodies alike to rejoice over. The candies are characterized by their gelatin-free gummy composition and foamy texture that has proven to be a hit amongst consumers seeking out something from the ordinary. The product launch comes in response to the popular #swedishcandy hashtag on [TikTok](https://www.trendhunter.com/trends/bubs-sweeteasy) that has proven the viability of a launch into the US market thanks to more than 122 million views and counting. SVP of Retail Sales at Mount Franklin Foods Dave Barnett spoke on the Bubs Swedish candy launch saying, "Bubs checks every box for today’s shopper—it’s fun, it’s tasty, and it’s made with high-quality ingredients. Our retail division is uniquely positioned to scale this brand. From production to shelf, we’re ready to meet demand and grow market share.” Image Credit: Bubs ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 87% | Activity: 93% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Vegan-friendly Confectioneries:** The rise of gelatin-free candies taps into the growing demand for vegan-friendly products, broadening the market for consumers seeking plant-based alternatives. - **Social Media-driven Launch Strategies:** Utilizing trending social media content, like the #swedishcandy hashtag on TikTok, leverages online buzz to validate market interest and drive product launches. - **Texture Innovation in Snack Foods:** Foamy textured candies offer a novel sensory experience that satisfies consumers eager for unique and playful texture profiles. ### Where This Applies - **Confectionery Industry:** The introduction of gelatin-free Swedish candy introduces disruptive product offerings aligned with shifting dietary preferences, emphasizing health-conscious ingredients. - **Social Media Marketing:** Harnessing social media trends to strategize the introduction of new products reveals opportunities for brands to engage and expand their digital footprint. - **Plant-based Food Products:** As gelatin-free sweets are gaining popularity, opportunities arise for this sector to meet the demands of ethically-minded consumers seeking indulgent experiences without animal products. ## Related on Trend Hunter - [Swedish Candy Pop-Ups](https://www.trendhunter.com/trends/bubs-sweeteasy.md) - [Foamy Gummies](https://www.trendhunter.com/trends/foamy-gummies.md) - [Fruit-Forward Functional Gummies](https://www.trendhunter.com/trends/wellibites.md) - [Free-From Sour Candy Products](https://www.trendhunter.com/trends/sockerbit-sour-foamy-lips-skulls.md) - [Branded Wholesale Candy Ranges](https://www.trendhunter.com/trends/sweetish-candies.md) - [Bubblegum-Flavored Popsicles](https://www.trendhunter.com/trends/hubba-bubba-ice-lolly.md) - [Sensorial Candy-Inspired Cosmetics](https://www.trendhunter.com/trends/hm-beauty-and-bubs.md) - [Free-From Swedish Halloween Candies](https://www.trendhunter.com/trends/spooky-gummy-mix.md) - [Swedish Candy Collabs](https://www.trendhunter.com/trends/bonbon-x-moomin-candy-collection.md)