# Modernized Baby Food Pouches Bubs Organic Has Rebranded to Better Appeal to Its Target Audiences By Mishal Omar | Published 2017-05-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bubs-organic References: [thedieline](http://www.thedieline.com/blog/2017/5/15/bubs) & [bubsaustralia](https://www.bubsaustralia.com/) The Australian company [Bubs Organic](https://www.trendhunter.com/trends/bubs-swedish-candy) offers both food and goats milk specifically formulated for infants, and it recently rebranded with the help of the design agency Asprey Creative. The brand offers a wide range of food products for infants as young as four months. Products in the collection include a Berry & Banana Bircher Muesli, a Super Vegetable Rice Congee, a Mango, Peach and Banana, a Pear & White Grape, and a Chicken & Sweetcorn Risotto. As the Bubs Organic brand's name suggests, all of the [food products are certified organic](https://www.trendhunter.com/trends/babylife-organics). Its new brand identity does a better job than its previous one at offering a clean, modern design that is still playful. The Bubs Organic company's rebranding offers a simpler and more contemporary brand identity that better appeals to Millennial parents. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 21% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Organic Baby Food:** The trend of organic baby food offers opportunities in the health food industry. - **Rebranding for Millennial Parents:** The trend of rebranding for millennial parents offers opportunities in the marketing industry. - **Convenient and Unique Baby Food Offerings:** The trend of convenient and unique baby food offerings offers opportunities in the food industry ### Where This Applies - **Health Food:** The health food industry could benefit from the trend of organic baby food. - **Marketing:** The marketing industry could benefit from the trend of rebranding for millennial parents. - **Food:** The food industry could benefit from the trend of convenient and unique baby food offerings. ## Related on Trend Hunter - [Nutrient-Dense Baby Food Pouches](https://www.trendhunter.com/trends/once-upon-a-farm-advanced-nutrition.md) - [Novel Toddler-Focused Food Brands](https://www.trendhunter.com/trends/beyond-the-bib.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Redesigned Organic Brand Packaging](https://www.trendhunter.com/trends/o-organics.md) - [Strawberry Rhubarb-Flavored Baby Products](https://www.trendhunter.com/trends/strawberry-rhubarb-babyblends.md) - [Age-And-Stage Appropriate Snack Lines](https://www.trendhunter.com/trends/little-bellies1.md) - [Regional Baby Food Ranges](https://www.trendhunter.com/trends/little-freddie-products.md) - [Kid-Focused Packaging Updates](https://www.trendhunter.com/trends/frubes-relaunch.md) - [Veggie-Packed Baby Foods](https://www.trendhunter.com/trends/sprout-organics.md)