# Fruit-Flavored Sparkling Water Bubly's New Flavors are Perfect for Summer By Ell Smith | Published 2019-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bublys-new-flavors References: [elitedaily](https://www.elitedaily.com/p/these-new-bubly-sparkling-water-flavors-include-summery-classics-like-raspberry-peach-15833521) & [bubly](https://www.bubly.com/#/) [Bubly's](https://www.trendhunter.com/trends/blueberry-pomegranate-bubly) new flavors were inspired by the tastes typically synonymous with the summer season, offering an elevated experience that's sure to leave one satisfied. Bubly is a [sparkling water brand](https://www.trendhunter.com/trends/hint-sparkling-water) that's targeted to Millennials through the use of vivid advertising and a friendly social media presence. Now, the company has announced [four new flavors](https://www.trendhunter.com/trends/lacroix-sparkling-water-sunshine) that have been added to its already expansive inventory. Drinkers can now enjoy blackberry, raspberry, peach and cranberry flavored beverages, making for a delicious and refreshing treat. What's more is that the sparkling water company partnered with Michael Buble to promote the brand, even creating a 15-second ad spot which will be aired at the upcoming Super Bowl. Image Credit: Pepsi Co ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 12% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Summer-inspired Flavors:** There is potential for other beverage brands to explore seasonal-inspired flavors for their products to add variety and refreshment to their line-up. - **Celebrity Collaborations:** Collaborating with a celebrity ambassador can add an extra marketing push to a brand and gain new exposure to their target audience. - **Millennial Marketing:** Using social media and relatable advertising can establish a connection with younger generations, who are more likely to try new products that align with their values and interests. ### Sectors Adopting This - **Beverage Industry:** Other beverage companies can learn from Bubly's success in creating unique and appealing flavors to attract customers and stay competitive in the market. - **Celebrity Endorsements Industry:** Brands can explore collaborations with popular influencers or celebrities to tap into their fanbase and expand their reach. - **Social Media Marketing Industry:** Marketing agencies can help brands develop targeted campaigns using platforms like Instagram and Twitter to appeal to younger consumers and build long-term brand loyalty. ## Related on Trend Hunter - [Peach-Flavored Antioxidant Sparkling Waters](https://www.trendhunter.com/trends/antioxidant-sparkling-waters.md) - [Flavored Sparkling Water Launches](https://www.trendhunter.com/trends/blueberry-pomegranate-bubly.md) - [Mocktail-Inspired Sparkling Waters](https://www.trendhunter.com/trends/bubly-sparkling-waters.md) - [Watermelon-Flavored Sparkling Waters](https://www.trendhunter.com/trends/watermelonbubly.md) - [Canned Sparkling Water Mocktails](https://www.trendhunter.com/trends/bubly-bellini-bliss.md) - [Ice Pop-Flavored Sparkling Waters](https://www.trendhunter.com/trends/melted-ice-pop.md) - [Zero-Sugar Sparkling Beverages](https://www.trendhunter.com/trends/bubly.md) - [Apple-Flavored Sparkling Waters](https://www.trendhunter.com/trends/applebubly.md) - [Pie-Flavored Sparkling Waters](https://www.trendhunter.com/trends/key-lime-pie-bubly.md)