# Fruit-Forward Sparkling Waters PepsiCo Launches the bubly burst Lineup with New Fruit Flavors By Kanesa D | Published 2024-03-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bubly-burst References: [modernretail.co](https://www.modernretail.co/marketing/bubly-introduces-its-first-new-product-line-in-6-years-as-it-aims-to-take-a-bigger-share-of-the-better-for-you-category/) & [pepsico](http://www.pepsico.com)  PepsiCo is excited to announce the launch of its latest innovation, bubly burst, a refreshing and flavor-forward addition to the bubly brand family. bubly burst features bold fruit flavors, vibrant colors, zero added sugar, and minimal calories. This new beverage offers a burst of deliciousness and maintains the playful and fun essence that defines the bubly brand's previous releases. bubly burst comes in six delightful flavors: Triple Berry, Peach Mango, Watermelon Lime, Pineapple Tangerine, Cherry Lemonade, and Tropical Punch. All variants contain just ten calories or less and no added sugar, so consumers can indulge in their favorite flavors guilt-free while enjoying a refreshing burst of fruit. In line with PepsiCo's commitment to sustainability, bubly burst is packaged in 100% recycled PET single-serve 16.9oz bottles. Consumers can find bubly burst nationwide, as it will be available in grocery stores, gas stations, convenience stores, and online platforms. Image Credit: PepsiCo ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 77% | Activity: 83% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Bold Fruit Flavors:** Capturing consumers' attention with explosive fruit tastes that redefine traditional sparkling waters. - **Sustainable Packaging Solutions:** Revolutionizing the beverage industry by promoting eco-friendly materials for single-serve products. - **Low-calorie Indulgence:** Introducing guilt-free beverage options that prioritize health-conscious consumers' preferences without sacrificing taste. ### Sectors Adopting This - **Beverage:** Creating a market disruption through innovative fruit-infused sparkling water offerings that cater to evolving consumer demands. - **Packaging:** Embracing sustainable practices in packaging design to meet the rising environmental awareness of consumers in the beverage sector. - **Retail:** Adapting to the shift towards healthier beverage choices by stocking and promoting low-calorie, flavor-rich options in stores and online platforms. ## Related on Trend Hunter - [Zero-Sugar Sparkling Beverages](https://www.trendhunter.com/trends/bubly.md) - [Canned Sparkling Water Mocktails](https://www.trendhunter.com/trends/bubly-bellini-bliss.md) - [Watermelon-Flavored Sparkling Waters](https://www.trendhunter.com/trends/watermelonbubly.md) - [Mocktail-Inspired Sparkling Waters](https://www.trendhunter.com/trends/bubly-sparkling-waters.md) - [Ice Pop-Flavored Sparkling Waters](https://www.trendhunter.com/trends/melted-ice-pop.md) - [Peach-Flavored Antioxidant Sparkling Waters](https://www.trendhunter.com/trends/antioxidant-sparkling-waters.md) - [Flavored Sparkling Water Launches](https://www.trendhunter.com/trends/blueberry-pomegranate-bubly.md) - [Caffeinated Sparkling Water Drops](https://www.trendhunter.com/trends/bubly-bounce-for-sodastream.md) - [Apple-Flavored Sparkling Waters](https://www.trendhunter.com/trends/applebubly.md)