# Early 2000s Denim Collaborations Bubly and Apple Bottoms by Nelly Partner for the 'Apple Bubly' By Debra John | Published 2025-09-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bubly-and-apple-bottoms References: [bubly](https://www.bubly.com/#/23) & [applebottoms](https://applebottoms.com/products/bubly-apple-bottoms)  Bubly and Apple Bottoms by Nelly have partnered on a limited-edition collaboration that unites nostalgic fashion with a seasonal flavor revival. The initiative coincides with the return of Bubly’s crisp apple sparkling water and introduces the '[Apple Bubly](https://www.trendhunter.com/trends/new-pepsi-campaign) [Jeans](https://www.trendhunter.com/trends/fall-24-collection),' a special denim release inspired by early 2000s style. The jeans revive [Apple Bottoms’](https://www.trendhunter.com/trends/busch-light-apple-1) signature apple-shaped pocket, a hallmark of the brand’s pop culture prominence, reinterpreted in a green wash with “Apple Bubly” embroidered across the back. Designed with both novelty and function in mind, the pockets can hold a can of Bubly while maintaining the playful aesthetic of the collaboration. The release is presented as a curated bundle, retailing for $79. In addition to Apple Bubly sparkling water and the Limited-Edition Apple Bubly Jeans, the set includes Y2K-inspired accessories such as a themed tank top, keychain, mini denim clutch, and customizable iron-on patch. Image Credit: Apple Bottoms ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 67% | Activity: 62% | Freshness: 50% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Y2K Fashion Revival:** The collaboration taps into the widespread resurgence of Y2K fashion, highlighting opportunities for brands to blend nostalgia with modern trends. - **Nostalgic Brand Collaborations:** Companies are increasingly partnering to revive iconic brand elements, providing a unique way to engage both new and existing audiences by merging classic motifs with contemporary products. - **Functional Fashion Accessories:** By designing clothing items that incorporate functional elements, such as pockets designed to hold beverage cans, brands can innovate within the realm of practical yet stylish apparel. ### Sectors Adopting This - **Fashion and Apparel:** This industry can harness the trend of nostalgic clothing lines to attract consumers seeking to reconnect with iconic styles of the past. - **Beverage and Refreshments:** Innovative product placements in collaborations with fashion brands offer the beverage industry new ways to reach consumers and create buzz around seasonal offerings. - **Brand Merchandising:** The strategic merchandising of limited-edition products and themed bundles allows businesses to create scarcity and drive consumer interest through exclusive offerings. ## Related on Trend Hunter - [Apple-Flavored Sparkling Waters](https://www.trendhunter.com/trends/applebubly.md) - [Y2K-Themed Sparkling Water Campaigns](https://www.trendhunter.com/trends/melted-ice-pop-kit.md) - [Blind Box Fashion Collaborations](https://www.trendhunter.com/trends/cider.md) - [Y2K-Inspired Beverages](https://www.trendhunter.com/trends/juicy-peach-flavor.md) - [Sparkling Water-Branded Holiday Lines](https://www.trendhunter.com/trends/knitwear-collection.md) - [Soda-Branded Casual Apparel](https://www.trendhunter.com/trends/poppi-collaborates-with-target.md) - [Branded Apple Sparkling Waters](https://www.trendhunter.com/trends/dash-pink-lady-apple.md) - [Fruit-Forward Sparkling Waters](https://www.trendhunter.com/trends/bubly-burst.md) - [Nostalgic Candy Beverages](https://www.trendhunter.com/trends/bubblicious.md)