# Scrunchable Water Bottles The Bubi Bottle is Designed to Survive Any Drop and Be Easily Packed By Michael Hemsworth | Published 2013-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bubi-bottle References: [thegadgetflow](http://thegadgetflow.com/portfolio/bubi-scrunchable-multi-use-bottle-30/) & [bubibottle](http://bubibottle.com) Traditional water bottles and canteens require a considerable amount of precious space inside your backpack when going on an adventure, but the Bubi Bottle is designed to be easily squished to be super small for packing ease. Made from BPA-free silicone and resistant to harsh temperatures, the Bubi Bottle is set to be a new best friend for backpackers who need a reliable way to carry water, but also need to travel light. The ergonomic design of the Bubi Bottle make it easy to hold in-hand via the attached ring that actually does double duty. Instead of only being a handle, the ring atop the Bubi Bottle helps to keep the body rolled tight when packed or popped into a pocket. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 66% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Scrunchable Water Bottles:** Opportunity for innovative, collapsible water bottle designs that are compact and easy to pack for outdoor enthusiasts. - **Bpa-free Silicone:** Demand for eco-friendly and safe materials like BPA-free silicone, particularly in the water bottle market. - **Ergonomic Bottle Design:** Potential for ergonomic bottle designs that prioritize ease of use and portability for on-the-go consumers. ### Sectors Adopting This - **Outdoor Equipment:** Opportunity for outdoor equipment manufacturers to develop collapsible water bottles for backpackers and adventurers. - **Eco-friendly Products:** Opportunity for eco-friendly product companies to develop BPA-free silicone water bottles to meet consumers' increasing environmental concerns. - **Consumer Goods:** Potential for consumer goods companies to create innovative, ergonomic bottle designs for the general market, appealing to those who prioritize convenience and portability. ## Related on Trend Hunter - [Twisting Collapsible Bottles](https://www.trendhunter.com/trends/elio.md) - [Space-Saving Hydration Solutions](https://www.trendhunter.com/trends/flat-water-bottles.md) - [Pet-Friendly Water Bottles](https://www.trendhunter.com/trends/asobu-buddy-bottle.md) - [Collapsible Water Filtration Bottles](https://www.trendhunter.com/trends/filtration-bottles.md) - [Gen Z-Focued Water Bottles](https://www.trendhunter.com/trends/colorful-water-bottles.md) - [Lightweight Sports Bottles](https://www.trendhunter.com/trends/the-sports-bottle.md) - [Customized Smart Water Bottles](https://www.trendhunter.com/trends/ocean-bottles.md) - [Style-Focused Water Bottles](https://www.trendhunter.com/trends/ultralight-series-water-bottles.md) - [Pump-Integrated Water Bottles](https://www.trendhunter.com/trends/bottle-bottle.md)