# Bubblicious Entertaining Venues Moet & Chardon Champagne Party at Melbourne Cup By Elsa Blaine | Published 2008-12-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bubblicious-entertaining-venues-moet-chardon-champagne-at-melbourne-cup References: [contemporist](http://www.contemporist.com/2008/12/10/moet-chandon-marquee-by-ptw-architects/#more-3347) Champagne makers Moët & Chandon hosted a bubblicous party at the Melbourne Cup horse race. The [effervescent event space](https://www.trendhunter.com/trends/kim-crawford) was designed by Austrian firm PTW Architects. Bubbles projected on the ceiling, transparent chairs, white table settings and mirrored ball light fixtures created a light and fizzy atmosphere. Lycra fabric pulled in organic shapes also added to the feeling that one could actually be [dining inside a bottle of champagne](https://www.trendhunter.com/trends/dom-prignon-x-takashi-murakami). PTW Architects noted the event facility had been quoted by the press as an “avant-garde environment not of this earth.” ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 49% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Bubblicious Venues:** Creating immersive event spaces that mimic the experience of being inside a bottle of champagne. - **Effervescent Atmosphere:** Designing spaces with bubbles projected on the ceiling, transparent furniture, and light fixtures that evoke a fizzy ambiance. - **Avant-garde Environments:** Crafting event facilities that are innovative and otherworldly, capturing the imagination of guests. ### Industries Being Reshaped - **Event Planning:** Opportunity for event planners to create unique and captivating experiences by incorporating immersive design elements that evoke the essence of champagne. - **Hospitality:** Restaurants, bars, and hotels can incorporate effervescent atmospheres to enhance the dining and entertainment experiences for their guests. - **Architecture and Interior Design:** Architectural firms can explore avant-garde designs that push boundaries and captivate the public's interest in unique event venues. ## Related on Trend Hunter - [Highly-Decadent Champagne Bars](https://www.trendhunter.com/trends/mot-chandon2.md) - [Toronto Holiday Pop-Ups](https://www.trendhunter.com/trends/effervescence-lounge.md) - [Floral Champagne Pop-Ups](https://www.trendhunter.com/trends/perrier-jouet-house-of-wonder.md) - [Theatrical Vegan Brunches](https://www.trendhunter.com/trends/bubbles-brunch.md) - [Festive Champagne Pop-Ups](https://www.trendhunter.com/trends/limited-edition-holiday-boutique.md) - [Artfully Glamorous Cocktail Bars](https://www.trendhunter.com/trends/mot-hennessy-1.md) - [Champagne Cafe Pop-Ups](https://www.trendhunter.com/trends/breakfast-pop-up.md) - [Space-Bound Champagne Initiatives](https://www.trendhunter.com/trends/mumm-cordon-rouge.md) - [Champagne-Branded Holiday Popups](https://www.trendhunter.com/trends/the-art-of-gifting.md)