# Halitosis Protection Helmets Mouthwash Brand CB12 is Using 'Bubbleheads' to Encourage Oral Hygiene By Laura McQuarrie | Published 2017-07-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bubbleheads References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-cb12-takes-london-bubbleheads/brands/article/1440075) & [cb12](http://www.cb12.com/) As part of a bold marketing stunt, [mouthwash brand CB12](https://www.trendhunter.com/trends/foam-mouthwash) is declaring London the worst city in the UK for bad breath by sending 'Bubbleheads' out into the world. Throughout London, Bubbleheads can be seen sporting goldfish-like bowls over their heads, as if to hide their bad breath from others. Research from CB12 notes that 21% of people have turned down a night out because of concerns over their bad breath, while 15% have reported being dumped by a partner, or have dumped a partner, over similar [oral hygiene issues](https://www.trendhunter.com/trends/wash-your-mouth-kit). Despite their unusual pieces of headgear, CB12's Bubbleheads performed a number of ordinary tasks in the city, such as going for coffee, attempting to eat sandwiches and waiting at public transport stations. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 36% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Oral Hygiene Marketing:** Brands can leverage creative marketing stunts to raise awareness and promote oral hygiene products. - **Social Stigma Impact:** Addressing social concerns like bad breath can create opportunities for brands to offer solutions and change perceptions. - **Personal Care Innovation:** Developing unique and attention-grabbing products in the personal care sector, such as halitosis protection helmets, can disrupt the market. ### Sectors Adopting This - **Oral Care:** Oral care brands can explore innovative marketing strategies like CB12's Bubbleheads to promote their products and improve oral hygiene awareness. - **Marketing and Advertising:** Marketing agencies can help brands create engaging and attention-grabbing campaigns that address social concerns like bad breath and generate brand awareness. - **Personal Protective Equipment:** The development of specialized protective gear, like halitosis protection helmets, presents an opportunity for companies to enter the personal protective equipment market with unique products. ## Related on Trend Hunter - [Metaverse Mouthwash Games](https://www.trendhunter.com/trends/breathcalypse.md) - [Lasting Freshness Toothpastes](https://www.trendhunter.com/trends/crest-clean-breath.md) - [Oil-Based Breath Serums](https://www.trendhunter.com/trends/oilbased-breath-serum.md) - [Luxe Oral Sprays](https://www.trendhunter.com/trends/luxurious-oral-spray.md) - [Probiotic Breath Sprays](https://www.trendhunter.com/trends/ceelike.md) - [Functional Breath Mints](https://www.trendhunter.com/trends/nude-mints.md) - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md)