# Bubble Wrap Replacements Specialty Paper Padding Displaces Petroleum-Based Wraps By Katie Cordrey | Published 2010-02-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/bubble-wrap-replacements References: [bit.ly](http://bit.ly/akiN66) & [macpaper](http://www.macpaper.com/c-Retail-Store-Supplies.html) North Carolina based Geämi is the manufacturer of a renewable sourced [paper-based protective packaging material](https://www.trendhunter.com/trends/paperseal-pressed) that is both [100% recyclable, compostable](https://www.trendhunter.com/trends/echo-pads) and available with recycled content and sustainably sourced raw materials. Geämi protective packaging material is a patented die-cut paper that expands to create a honeycomb web of angled cells. A layer of tissue paper is interleaved to produce cushioning packaging material suitable for small parcel shipment. The paper-based wrap is a sustainable replacement for petroleum-based alternatives like [bubble wrap](https://www.trendhunter.com/trends/sealed-air) and foam. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 21% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging:** Geämi's paper-based wrap is a sustainable replacement for petroleum-based alternatives like bubble wrap and foam, creating disruptive innovation opportunities in sustainable packaging. - **Recyclable Materials:** Geämi's protective packaging material is 100% recyclable and available with recycled content, creating disruptive innovation opportunities in the use of recyclable materials. - **Compostable Packaging:** Geämi's paper-based protective packaging material is compostable, creating disruptive innovation opportunities in the development of compostable packaging solutions. ### Where This Applies - **Packaging Industry:** Geämi's paper-based wrap disrupts the packaging industry by providing a sustainable alternative to petroleum-based materials like bubble wrap and foam. - **Sustainability Industry:** Geämi's use of renewable and sustainably sourced materials creates disruptive innovation opportunities in the sustainability industry. - **Recycling Industry:** Geämi's 100% recyclable and recycled content packaging material creates disruptive innovation opportunities in the recycling industry. ## Related on Trend Hunter - [Recycled Thermal Packaging](https://www.trendhunter.com/trends/dufaylite.md) - [Paper-Wrapped Mattresses](https://www.trendhunter.com/trends/earthfoam.md) - [Paper-Made Shrink Wrap Packaging](https://www.trendhunter.com/trends/traywrap.md) - [Bio-Based Paper Packaging](https://www.trendhunter.com/trends/paper-food-packaging.md) - [Recyclable eCommerce Packaging](https://www.trendhunter.com/trends/amazon-packaging.md) - [Sustainable Eraser Packaging](https://www.trendhunter.com/trends/maped.md) - [Plastic-Replacing Packaging Sleeves](https://www.trendhunter.com/trends/mondi-hughold-paper-packaging-solution.md) - [Customizable Packaging Solutions](https://www.trendhunter.com/trends/innovative-packaging-solution.md) - [Recyclable Butter Wrapper Packaging](https://www.trendhunter.com/trends/recyclable-paper-butter-wrap.md)