# Bubble Wraptography Model Wrapped in Plastic Packaging as Artistic Fashion Statement By Elsa Blaine | Published 2009-01-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bubble-wrap-fashion-photography-model-wrapped-in-plastic-packaging-as-art References: [photographyserved](http://www.photographyserved.com/Gallery/AoAOoOAoAOAOooAo-OOAOAoo/87450) & [behance.net](http://www.behance.net/Talka/Frame) Bubble wrap has become [couture fashion](https://www.trendhunter.com/trends/la-robe-ketchup) through the eye of photographer Natalie Rychetnikova. Although the beautiful model appears to be wearing little more than the clear protective packing material, these images would slide easily into any high fashion magazine. On another note, the photographs have such a wintry Arctic feel to them that I could even see them employed in a [vodka ad](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle). Who knew bubble wrap could be so editorial? **Implications** - As far as I'm concerned, this Natalie Rychetnikova [fashion photography](https://www.trendhunter.com/trends/betterstudio) makes me bubbly with joy. The incorporation of bubble wrap is a cool and unusual tactic that should be used again and again. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 23% | Activity: 28% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Why This Trend Is Growing - **Bubble Wrap Fashion:** The trend of using bubble wrap as a fashion statement presents an opportunity in the fashion retail industry for innovative packaging designs. - **Unconventional Sculpture Art:** The trend of using unconventional materials in sculpture art presents an opportunity in the art industry for artists to experiment with everyday objects. - **Creative Photography:** The trend of using unique materials in photography presents an opportunity in the photography industry for photographers to explore unconventional ways of showcasing their subjects. ### Industries Being Reshaped - **Fashion Retail:** The use of bubble wrap in fashion presents an opportunity for innovative packaging designs in the retail industry. - **Art:** The trend of using unconventional materials in sculpture art presents an opportunity for artists to experiment with everyday objects in the art industry. - **Photography:** The trend of using unique materials in photography presents an opportunity for photographers to explore unconventional ways of showcasing their subjects in the photography industry. ## Related on Trend Hunter - [Bubble Wrap Branding Initatives](https://www.trendhunter.com/trends/sealed-air.md) - [Pulp-Based Wine Wraps](https://www.trendhunter.com/trends/perrier-jouet-1.md) - [Wrinkled Plastic Film-Wrapped Furniture](https://www.trendhunter.com/trends/paul-coenen-1.md) - [Sustainable Biomaterial Gift Wraps](https://www.trendhunter.com/trends/biomaterilal-gift-wrap.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Fashion Week NFTs](https://www.trendhunter.com/trends/altuzarra.md) - [Soft Structural Packaging](https://www.trendhunter.com/trends/the-project-ara.md) - [Unexpected Artful Headphone Wraps](https://www.trendhunter.com/trends/johannes-vermeer-1.md) - [Recycled Paper Protective Wraps](https://www.trendhunter.com/trends/scotch-cushion-lock.md)