# Free-From Gum Lollipops TreeHugger's Bubble Gum Lollipops Celebrate Natural Flavors and Colors By Laura McQuarrie | Published 2017-10-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bubble-gum-lollipops References: [vegansupply](https://vegansupply.ca/collections/candies/products/tree-hugger-bubble-gum-filled-pops-144g) & [treehuggergum](http://www.treehuggergum.com/product_detail.php?pid=59&utype=1) Like many bubble gum lollipops on the market, these ones from TreeHugger are offered in [vibrant fruit flavors](https://www.trendhunter.com/trends/katjes-wild-free) like pineapple, cherry, grape and sour apple—but these ones differentiate themselves with the use of real, natural fruit flavors. The all-natural Bubble Gum Filled Pops also celebrate colors that can be found in nature with vibrantly pigmented ingredients like beetroot juice, black carrot, blue-green spirulina extract and yellow turmeric. On top of excluding artificial colorings and flavorings, the TreeHugger Bubble Gum Filled Pops formula is also free from soy, dairy, gluten, wheat, corn syrup, nuts and casein. These [gum-filled lollipops](https://www.trendhunter.com/trends/fiber-lollipops) will have special appeal to the health-conscious consumer, as well as parents who are concerned about providing their kids with a wholesome, better-for-you sweet that is also allergy-friendly. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 9% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Natural Flavors:** The trend for natural flavors creates opportunities for companies to create products that use real, all-natural fruit flavors. - **Free-from Products:** The demand for free-from products creates opportunities for companies to develop new products that are free from common allergens. - **Colorful Ingredients:** The trend for colorful ingredients creates opportunities for companies to create visually appealing products using natural pigments like beetroot juice, black carrot, blue- green spirulina extract, and yellow turmeric. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can benefit from creating more products with natural flavors and free-from options. - **Confectionery:** The confectionery industry can benefit from creating more allergy-friendly products and using natural pigments to make their products appealing to health-conscious consumers. - **Health and Wellness:** The health and wellness industry can benefit from the trend for natural flavors, as consumers look for healthier alternatives to traditional sweets. ## Related on Trend Hunter - [Minimal-Ingredient Chewing Gums](https://www.trendhunter.com/trends/plastic-free-gum.md) - [Organic Allergen-Free Candies](https://www.trendhunter.com/trends/yumearth-candies.md) - [Organic Recipe Lollipop Products](https://www.trendhunter.com/trends/organic-lollipops.md) - [Plant-Powered Sugarless Gums](https://www.trendhunter.com/trends/refresh-gum.md) - [Flavor-Enhanced Healthy Gumdrops](https://www.trendhunter.com/trends/healthy-gumdrops.md) - [Free-From Halloween Candies](https://www.trendhunter.com/trends/yumearth-sour-littles.md) - [Bubblegum-Flavored Popsicles](https://www.trendhunter.com/trends/hubba-bubba-ice-lolly.md) - [Veggie-Packed Gumdrops](https://www.trendhunter.com/trends/gumdrops.md) - [Better-for-You Sugarless Gums](https://www.trendhunter.com/trends/plant-based-chewing-gum.md)