# Bubble Gum-Infused Ice Creams Walmart's Bubble Gum Ice Cream Features Pieces of Actual Chewing Gum By Katherine Pendrill | Published 2019-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bubble-gum-ice-cream References: [delish](https://www.delish.com/food-news/a27454013/bubble-gum-ice-cream-walmart/) & [walmart](https://www.walmart.com/ip/Great-Value-Ice-Cream-Bubble-Gum-48-fl-oz/132074892) Ice cream season is almost upon us and [Walmart](https://www.trendhunter.com/trends/blue-bunny-stuffed-puffs) is gearing up with a new Bubble Gum Ice Cream sold under its Great Value brand. While the idea of [bubble gum-flavored ice cream](https://www.trendhunter.com/trends/rays-ice-cream-and-blobs) is nothing new, this frozen treat comes with actual pieces of bubble gum inside it. Originally spotted by the Instagrammer @JunkFoodMom, Walmart's Bubble Gum Ice Cream is a pastel pink ice cream that is made "with Bubble Gum Candy Pieces." The candy pieces in question look very similar to the rainbow-hued Chiclet chewing gum created by [Mondelēz International](https://www.trendhunter.com/trends/the-dolly-llama). The result is a cool and creamy treat, infused with the fruitiness of bubble gum. With unicorn-themed treats continuing to dominate store shelves, this pretty pink dessert is sure to satisfy consumers. Image Credit: *Walmart.* ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 49% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Bubble Gum-flavored Ice Cream:** Disruptive innovation opportunity: Exploring unique flavor combinations and incorporating actual candy pieces into ice cream to create a novel dessert experience. - **Unicorn-themed Treats:** Disruptive innovation opportunity: Capitalizing on the continued popularity of unicorn-themed products by introducing new and imaginative dessert options. ### Sectors Adopting This - **Ice Cream Manufacturing:** Disruptive innovation opportunity: R&D investment in developing new and innovative ice cream flavors to capture consumer attention and drive sales. - **Candy and Confectionery Market:** Disruptive innovation opportunity: Collaborating with ice cream manufacturers to create new candy-infused ice cream products, expanding market reach and diversifying product offerings. - **Retail and Grocery:** Disruptive innovation opportunity: Leveraging consumer demand for unique and novelty dessert options to drive foot traffic and sales in retail and grocery stores. ## Related on Trend Hunter - [Blend-It-Yourself Bubblegum Milkshakes](https://www.trendhunter.com/trends/freal-bubblegum.md) - [Marshmallow-Infused Ice Creams](https://www.trendhunter.com/trends/blue-bunny-stuffed-puffs.md) - [Bubble Bath-Themed Sodas](https://www.trendhunter.com/trends/mr-bubble-bubble-gum-craft-soda.md) - [Artisanal Retailer-Exclusive Ice Creams](https://www.trendhunter.com/trends/van-leeuwen-ice-cream-flavors.md) - [Sour Candy-Inspired Ice Creams](https://www.trendhunter.com/trends/trolli-sour-blast.md) - [Retailer-Exclusive Ice Creams](https://www.trendhunter.com/trends/van-leeuwen-ice-cream.md) - [Retailer-Exclusive Holiday Ice Creams](https://www.trendhunter.com/trends/van-leeuwen-ice-creams.md) - [Chewing Gum Soda Flavors](https://www.trendhunter.com/trends/bubble-gum-soda.md) - [Nostalgic Summer Ice Creams](https://www.trendhunter.com/trends/super-fun-times.md)