# Peeling Facial Hair Ads The BTC Razor Blade Campaign Promotes Easy Shaving By Meghan Young | Published 2012-04-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/btc-razor-blade-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/04/btc-razor-blade-beard-moustache-goatee/) & [ogilvy](http://www.ogilvy.com) The BTC Razor Blade campaign shows just how easy a shave men can get with their product. So easy, in fact, that a man will feel like he simply peeled away the beard, mustache or goatee gracing his face. Sharp and effective, the [razor will leave no bumps](https://www.trendhunter.com/trends/supplys-max-razor), scrapes or patches behind, only a [smooth surface](https://www.trendhunter.com/trends/beard-neck-oil). Created by [Ogilvy & Mather](https://www.trendhunter.com/trends/vaseline-world), an ad agency based in Kolkata, India, the BTC Razor Blade campaign art was directed by Anirban Guha and Sreejita Chakroborty, with creative direction by Sujoy Roy. Photographed by Sanjib Ghosh, the portraits are a fun mixture between seriousness and comedy. The models do a great job keeping a straight face as they peel away their facial hair. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 24% | Activity: 13% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Easy Shaving:** Disruptive innovation opportunities include developing innovative razors and shaving products that provide a hassle-free and effortless shaving experience. - **Sharp and Effective Razors:** Disruptive innovation opportunities involve creating razors with advanced technology and precision blades that deliver a close and smooth shave without causing irritation or skin damage. - **Humorous Advertising:** Disruptive innovation opportunities lie in the development of creative and engaging advertising campaigns that use humor to resonate with consumers and differentiate the brand. ### Where This Applies - **Personal Care:** Disruptive innovation opportunities exist in the personal care industry to create innovative shaving products and grooming tools that enhance the shaving experience and meet the evolving needs of consumers. - **Advertising and Marketing:** Disruptive innovation opportunities can be found in the advertising and marketing industry to develop creative and impactful campaigns that effectively communicate product benefits and drive consumer engagement. - **Photography:** Disruptive innovation opportunities in photography could involve exploring new techniques and styles that capture attention and create memorable visuals for advertising campaigns. ## Related on Trend Hunter - [Comedian-Backed Razor Campaigns](https://www.trendhunter.com/trends/bic-easyrinse-razor.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Gentle Facial Shaving Kits](https://www.trendhunter.com/trends/oilplaning.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Anti-Clogging Technology Razors](https://www.trendhunter.com/trends/easyrinse-disposable.md) - [Humorous Male-Targeted Campaigns](https://www.trendhunter.com/trends/the-club-campaign.md) - [Two-in-One Grooming Razors](https://www.trendhunter.com/trends/bic-flex-5-trim-shave.md) - [Authentic Men-Targeted Campaigns](https://www.trendhunter.com/trends/mentargeted-campaign.md) - [Mens Sensitive Skin Razors](https://www.trendhunter.com/trends/bic-flex-5-sensitive-razor.md)