# K-Beauty Lip Balms BT21 and The Crème Shop Collaborated on a Playful Lip Balm Series By Laura McQuarrie | Published 2021-06-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bt21-and-the-creme-shop References: [teenvogue](https://www.teenvogue.com/story/bt21-the-creme-shop) LINE FRIENDS' [BT21](https://www.trendhunter.com/trends/bt21-baby-dalgona-kit) and The Crème Shop teamed up to create a limited-edition collection for Millennials and Gen Z that shares the faces of eight unique characters and fun macaron lip balm products. Each character has a personality and backstory of their own, as well as expressive facial features that promise to win over the hearts of people whether or not they are fans. The moisturizing and nourishing lip balm products are available in [dessert-like packaging and flavors](https://www.trendhunter.com/trends/lip-drinks) like birthday cake and lemon drop to match. Enriched with Vitamin E and shea butter, the balms share skin-caring essentials with K-beauty style. [The Crème Shop](https://www.trendhunter.com/trends/the-crme-shop-kiss-blush-lip-cheek-balm) x BT21 collab also includes skincare, makeup and beauty accessories, all of which feature the friendly faces of characters like RJ, Shooky, Mang, Chimmy and Tata. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 65% | Activity: 42% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Lip Balm Collections:** Creating limited-edition lip balm collections featuring unique characters or themes in fun packaging and flavors presents a disruptive innovation opportunity in the beauty industry. - **Character or Theme-based Beauty Products:** Developing character or theme-based beauty products opens up a unique marketing opportunity for companies to target younger generations, including Millenials and Gen Z. - **Skincare and Makeup Products Featuring Collaborations:** Developing skincare and makeup products using collaborations with popular cartoons or characters will drive innovation in the beauty industry. ### Sectors Adopting This - **Beauty Industry:** Developing fun and unique lip balm collections using characters or themes, as well as marketing beauty products using popular cartoons and characters in general, represents a disruptive innovation opportunity in the beauty industry. - **Merchandising Industry:** Collaborations between brands, especially featuring popular cartoons or characters, can drive sales in the merchandising industry by combining the strengths of both brands to create new products with a built-in fan base. - **Entertainment Industry:** Collaborations between entertainment properties and beauty brands can introduce new revenue streams for both industries and offer fans of popular cartoons or characters more ways to enjoy and engage with their favorite properties. ## Related on Trend Hunter - [Ultra-Cushiony Lip Balms](https://www.trendhunter.com/trends/star-balm.md) - [Digital Pet-Inspired Lip Balms](https://www.trendhunter.com/trends/tamagotchi-multi-carry-balm.md) - [Boba-Inspired Lip Treatments](https://www.trendhunter.com/trends/lip-glowy-balm.md) - [Dessert-Like Multi-Benefit Balms](https://www.trendhunter.com/trends/breeze-balm.md) - [Flavor-Packed Lip Balms](https://www.trendhunter.com/trends/hismile-lip-balm.md) - [Keychain Lip Balms](https://www.trendhunter.com/trends/tell-all-juicy-berry-lip-balm.md) - [Celebratory Co-Branded Lip Balms](https://www.trendhunter.com/trends/funfetti-x-curology.md) - [Key Chain Lip Glosses](https://www.trendhunter.com/trends/key-chain-lip-gloss.md) - [Coffee Lip Balm Charms](https://www.trendhunter.com/trends/coffee-lip-balm-and-charm-set.md)