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# HDR-Equipped High-Definition TV Boxes
The BT TV Box Pro Offers a Luxurious 4K Streaming Experience

By Josh Thompson-Persaud | Published 2021-06-07 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/bt-tv-box-pro
References: [cordbusters](https://www.cordbusters.co.uk/bt-launches-tv-box-pro-4k-hdr/) & [bt](https://www.bt.com/help/tv/learn-about-tv/bt-tv-boxes)

The BT Group announced the release of the BT TV Box Pro, which will facilitate [4K HDR streaming](https://www.trendhunter.com/trends/laser-tv1) for consumers. The new TV box offers immense upgrades to BT TV's audiovisual experience with the integration of [Dolby Atmos surround sound technology](https://www.trendhunter.com/trends/tv-audio-system) and support for [ultra-high-definition streaming](https://www.trendhunter.com/trends/home-entertainment-technology). The HDR–High Dynamic Range–aspect increases contrast and adds more color for a crisp, ultra-clear viewing experience.

The BT TV Box Pro also comes with a host of convenient features. The box has a built-in one-terabyte hard drive and can record up to 600 hours of TV. Consumers can use the box to record, pause, and rewind live TV as well as record TV remotely with the BT TV app. The BT TV Box Pro is available within the BT VIP Package and will likely be added to other BT packages in the future.

Image Credit: Pocket-lint, Cord Busters, BT

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 21% | Activity: 42% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### Why This Trend Is Growing

- **Hdr-equipped TV Boxes:** There is an opportunity for TV manufacturers to create a standard for HDR-equipped TV boxes and drive adoption in the market.
- **Dolby Atmos Integration:** Brands can explore integrating Dolby Atmos surround sound technology to enhance audiovisual experiences and compete in the premium TV market.
- **Ultra-high-definition Streaming:** Businesses can invest in developing and marketing ultra-high-definition streaming services to cater to the increasing demand for high-quality video content.

### Industries Being Reshaped

- **Consumer Electronics:** Consumer electronics companies should explore developing HDR-equipped TV boxes to stay competitive in the market and cater to the growing demand for high-quality video content.
- **Streaming Services:** Streaming services companies can consider incorporating HDR technology and Dolby Atmos surround sound technology to enhance their streaming experiences and attract more customers.
- **Audio-visual Technology:** The audio-visual technology industry can focus on developing technologies that enhance sound quality and video streaming capabilities of TV boxes and other devices to cater to the needs of consumers.

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