# Soothing Pet Products bSerene™ Launches a New Collection of Calming Products for Pets By Kanesa D | Published 2024-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bserene References: [bignewsnetwork](https://www.bignewsnetwork.com/news/274183861/bserene-debuts-industry-leading-calming-product-line-for-pets) & [scientiapet](https://scientiapet.com/collections/bserene)  bSerene™ is launching a new collection of [calming products for pet owners](https://www.trendhunter.com/trends/petsafe) who require solutions for the emotional health of their animals, particularly in the realm of stress and anxiety. The collection is split into two sections, with a series of items marketed for cat owners and another for dog owners so that consumers can tailor the products to their pet's needs. The cat collection features the Advanced Calming Diffuser Kit, Calming Spray, Calming Collar, Calming Spot On, and [Calming Chews](https://www.trendhunter.com/trends/calming-candy-tabs). Alternatively, the dog collection offers Calming Diffuser Kit, Calming Spray, Calming Collar, Calming Spot On, and Calming Advanced Chews. The new bSerene™ collection is ideal for pet owners who need help combating their animal's issues with thunder, loud noises, separation, or general uneasiness. Notably, the Cat Calming Diffuser Kit uses dual pheromones to promote "multi-cat harmony." Image Credit: bSerene™ ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 30% | Activity: 24% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Personalized Pet Calming:** Innovative calming products tailored for specific pet needs offer personalized solutions for pet owners looking to address their animals' emotional health concerns. - **Dual Pheromone Technology:** Utilizing dual pheromones in pet calming products presents a unique approach to promoting relaxation and harmony among cats in a non-intrusive manner. - **Comprehensive Calming Collections:** Launching curated collections with a range of calming products for both cats and dogs provides a holistic solution for pet owners seeking to alleviate stress and anxiety in their pets. ### Where This Applies - **Pet Care Industry:** The pet care industry can explore incorporating advanced calming technologies into a wide range of products to enhance emotional well-being in pets. - **Pharmaceutical Industry:** Opportunities exist for the pharmaceutical industry to develop innovative pet calming solutions using dual pheromone technology for enhanced efficacy and market differentiation. - **Retail Industry:** Retailers can tap into the demand for comprehensive pet calming collections by offering curated assortments that cater to the specific needs of cat and dog owners seeking effective stress-relief solutions. ## Related on Trend Hunter - [Stress-Busting Pet Supplements](https://www.trendhunter.com/trends/stressbusting-pet-supplement.md) - [Soothing Pet Fragrances](https://www.trendhunter.com/trends/fragrances-for-pets.md) - [Calming Pet Fragrances](https://www.trendhunter.com/trends/pet-fragrance.md) - [Pet-Safe Pheromone Solutions](https://www.trendhunter.com/trends/signs.md) - [Chewable Pet Calming Wafers](https://www.trendhunter.com/trends/spirited-paw.md) - [Relaxing Hemp-Powered Pet Oils](https://www.trendhunter.com/trends/stress-releaf-hemp-oils.md) - [Calming Cat Diffusers](https://www.trendhunter.com/trends/calming-cat-diffuser.md) - [Anti-Stress Dog Sprays](https://www.trendhunter.com/trends/peaceful-pup.md) - [Calming Pet-Focused Bundles](https://www.trendhunter.com/trends/happy-dog-bundle.md)