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# Comic Artist-Collaborative Streetwear
BAIT Taps BRZSRKR on a New Collection for Comic Com

By Amy Duong | Published 2022-07-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/brzrkr
References: [hypebeast](https://hypebeast.com/2022/7/bait-keanu-reeves-brzrkr-san-diego-comic-con-2022-sdcc-capsule-release)

BAIT works in collaboration with BOOM! Studios for a special BRZRKR collection for this year's Comic-Con in San Diego. The comic book is the best-selling comic series produced by Keanu Reeves, Bill Crabtree, Ron Garney, Kindt, and B, who is a half-mortal and half-God.

The collection is made up of classic streetwear silhouettes that include a tee, hoodie, and BAIT's first-ever comic book. The book has two special variant covers that include work done by the iconic artist Tradd Moore. The new launch is part of a large BRZRKR project that also features Keanu Reeves' BRZRKR: The Immortal Saga Continues; a panel presentation that is taking place on July 22nd. It takes place at booth #4145.

Image Credit: BAIT

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 79% | Activity: 71% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What Makes This Trend Stand Out

- **Comic Book Collaborative Streetwear:** Opportunity for brands to collaborate and create fashion collections inspired by popular comic book characters and stories.
- **Variant Cover Collectibles:** Opportunity to create special edition collectibles featuring variant covers created by popular artists.
- **Celebrity-produced Comic Books:** Opportunity for celebrities to produce and collaborate with comic book creators to create new and unique comic book stories.

### Sectors Adopting This

- **Fashion:** Fashion industry can collaborate with comic book publishers to create fashion collections that attract comic book fans.
- **Collectibles:** Opportunity for collectibles industry to create special edition products featuring variant covers created by popular comic book artists.
- **Entertainment:** Celebrities and entertainment industry can collaborate with comic book publishers to create new and unique comic book stories for fans.

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