# Set-Serving Spaghetti Branding Bryan Ku's Pasta Packaging Serves Up Proper Portions By Amelia Roblin | Published 2012-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bryan-ku-s-pasta-packaging References: [lovelypackage](http://lovelypackage.com/student-work-bryan-ku/) & [bryanku](http://bryanku.com/)  The nutritional information on the back of a box will tell you what the brand recommends as a serving size -- often an underestimate to make the product appear healthier. Bryan Ku's pasta packaging approaches appropriate portions in a more practical way and actually aids the cook in food preparation with measuring cups worked into each canister. Each receptacle takes a cylindrical form but the penne and farfalle cartons have caps that double as gauges. From the principle container, you pour the sculpted noodles into the lid until they meet the top. Each capful is one serving. Spaghetti, however, is a little trickier to dispense in this way. In this case, Bryan Ku's pasta packaging incorporates a turning top to release a limited bunch of sticks from a small opening. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Related on Trend Hunter - [Cutout Character Branding](https://www.trendhunter.com/trends/donec-ice-cream-packaging.md) - [Flexible Fruit Branding](https://www.trendhunter.com/trends/bravocado-packaging.md) - [Bathing Hound Branding](https://www.trendhunter.com/trends/dogs-drops.md) - [Frilly Collar Cartons](https://www.trendhunter.com/trends/crispy-rolls-packaging.md) - [Lumber Hive Branding](https://www.trendhunter.com/trends/bzzz-armenian-honey-packaging.md) - [Nostalgic Lunch Bag Branding](https://www.trendhunter.com/trends/bean-house-packaging.md) - [Baggage Tag Branding](https://www.trendhunter.com/trends/destination-shampoo-packaging.md) - [Veggie-Branded Edibles](https://www.trendhunter.com/trends/d-carota-packaging.md) - [Timber-Cloaked Containers](https://www.trendhunter.com/trends/mamabrown-packaging.md)