# Cheeky Repurposed Packaging Bryan Connor's 'The Stuff of Dreams' is Witty and Remarkable By Vittoria Natarelli | Published 2010-08-10 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/bryan-connor References: [lovelypackage](http://lovelypackage.com/student-work-bryan-connor/) & [bryanconnor](http://bryanconnor.com/blog/2010/08/02/826-baltimore/) Bryan Connor's 'The Stuff of Dreams' is a hypothetical concept for the 826 Baltimore store, which the designer decided would be an extension of the 826 National family of [non-profit tutoring organizations](https://www.trendhunter.com/trends/legitimate-you) that exist around the country. The tutoring company sells products to fund the project and Connor has added some wit to their [packaging](https://www.trendhunter.com/trends/the-project-ara). With sheets named as 'The Quick Release Parachute' or needles as 'Instant Nightmare Rescue,' Bryan Connor's 'The Stuff of Dreams' is the stuff of a great imagination. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 90% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What's Driving This Trend - **Humorous Packaging:** Opportunities for companies to add humor to their product packaging - **Repurposed Packaging:** Repurposing materials for unique packaging design ideas - **Charitable Product Sales:** Companies creating playful product packaging for the purpose of advancing a non-profit organization ### Who This Affects Most - **Retail:** Retailers could create attention-grabbing packaging that will set their products apart from the competition - **Non-profit:** Creating unique packaging for charitable organizations could increase sales and donations - **Design:** Opportunities for designers to create interesting and imaginative packaging for a variety of products ## Related on Trend Hunter - [Compact Furniture Concepts](https://www.trendhunter.com/trends/boxed-collection.md) - [Playful Retail Pop-Up Installations](https://www.trendhunter.com/trends/the-joke-shop.md) - [Surrealist Shopping Experiences](https://www.trendhunter.com/trends/dreams-is.md) - [Imaginative Pared-Back Art Supplies](https://www.trendhunter.com/trends/woset.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Creature-Inspired Home Good Lines](https://www.trendhunter.com/trends/charles-jeffreys-loverboy.md) - [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md) - [Whimsical Garbage Bags](https://www.trendhunter.com/trends/playful-garbage-bags.md) - [Cheeky Lint Roller Designs](https://www.trendhunter.com/trends/reusable-lint-roller.md)