# Eco-Conscious Coffee Packaging Bruvi Teams Up with Lamill and Joyride on Sustainable Coffee Pods By Kanesa D | Published 2023-08-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/bruvi References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/24515-bruvi-collaborates-with-lamill-joyride-on-sustainable-coffee)  [Bruvi](https://www.trendhunter.com/trends/the-bruvi), a company specializing in sustainable single-serve coffee solutions, is collaborating with beverage brands LAMILL Coffee and Joyride to introduce two new coffee pod options to the market. These partnerships revolve around Bruvi packaging its partner roasts in its proprietary B-Pods, which are [single-use containers](https://www.trendhunter.com/trends/natural-grocers-organic-coffee-pods) enriched with a bio-enzyme designed to expedite the breakdown of waste and microplastics. One of the offerings, the 'Black Onyx B-Pod,' boasts flavor notes of toffee, oak, and dark chocolate for a stronger morning brew. These B-Pods are now accessible for purchase in 20-count boxes via Bruvi's official website. Additionally, Joyride's [cold brew](https://www.trendhunter.com/trends/equator-coffee) will be launched online in early September. "This is a milestone for us,” said Mel Elias, co-founder of Bruvi. “Superior craft brands selling their coffee in Bruvi B-Pods is an important endorsement of our system.” Image Credit: Bruvi ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 21% | Activity: 48% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Single-serve Coffee Solutions:** Collaboration between Bruvi, LAMILL Coffee, and Joyride introduces two new eco-friendly coffee pod options to the market. - **Bio-enriched Single-use Containers:** Bruvi's B-Pods are designed to expedite the breakdown of waste and microplastics, offering a more sustainable packaging solution for coffee pods. - **Craft Brands Embracing Bruvi's System:** Bruvi's partnership with LAMILL Coffee and Joyride highlights the endorsement of their sustainable single-serve coffee system by well-known craft brands. ### Who This Affects Most - **Beverage:** Collaboration between Bruvi, LAMILL Coffee, and Joyride introduces sustainable coffee pod options, indicating a shift towards more environmentally friendly packaging in the beverage industry. - **Packaging:** Bruvi's B-Pods, enriched with a bio-enzyme, offer a disruptive solution for more sustainable and efficient coffee packaging, potentially shaking up the packaging industry. - **E-commerce:** The availability of Bruvi's B-Pods and Joyride's cold brew online showcases the growing trend of online sales in the coffee industry, particularly with sustainable product offerings. ## Related on Trend Hunter - [Mushroom Coffee Pods](https://www.trendhunter.com/trends/bright-cups.md) - [Sustainable Coffee Product Lines](https://www.trendhunter.com/trends/sustainable-coffee1.md) - [Eco-Friendly Coffee Pods](https://www.trendhunter.com/trends/chamberlain-coffee-2.md) - [Pod-Based Modern Coffee Machines](https://www.trendhunter.com/trends/the-bruvi.md) - [Compostable Single-Serve Coffee Packs](https://www.trendhunter.com/trends/compostable-singleserve-coffee.md) - [Recyclable Aluminum Coffee Pods](https://www.trendhunter.com/trends/recyclable-aluminum-coffee-pods.md) - [Sustainably Packaged Coffee Products](https://www.trendhunter.com/trends/singleserve-coffee-bags.md) - [Compostable Instant Coffee Pods](https://www.trendhunter.com/trends/natureworks.md) - [Waste-Reducing Coffee Balls](https://www.trendhunter.com/trends/coffee-balls.md)