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# Modular Sustainable Sofa Systems
SmithMatthias Designs the Bruton Sofa for Morgan

By Amy Duong | Published 2025-05-29 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/bruton-sofa
References: [morganfurniture](https://www.morganfurniture.co.uk/collection/bruton)

![Modular Sustainable Sofa Systems](https://cdn.trendhunterstatic.com/thumbs/572/bruton-sofa.jpeg)

Design firm SmithMatthias has designed the Bruton sofa system for British brand [Morgan](https://www.trendhunter.com/trends/lugano-collection). It is a sustainable design with is made with a [foam-free modular touch](https://www.trendhunter.com/trends/lisse-sofa-collection), as it is for the contract market. These spaces are often associated with a clinical feel, so Morgan launched the [modular option](https://www.trendhunter.com/trends/modular-furniture-piece) as a more domestic and softer alternative. It comes in single and two-seater modules along with inline coffee table and ottomans.

It is notably made with natural layered materials, including wool, pocket springs, features, and coconut coir. SmithMatthias co-founder Gemma Matthias speaks about the design, "With Bruton, we've pushed traditional upholstery materials, such as springs and wool, to their limits, redeﬁning their use in a contemporary way. This innovative approach brings us full circle, using heritage techniques to drive modern design."

Image Credit: SmithMatthias, Morgan

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 82% | Activity: 41% | Freshness: 41%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### Why This Trend Is Growing

- **Foam-free Furniture Designs:** An increased focus on foam-free furniture marks a shift towards eco-friendly designs that prioritize sustainability without sacrificing comfort.
- **Modular Living Spaces:** The rise of modular furniture systems reflects a growing demand for adaptable living spaces that accommodate changing needs and preferences.
- **Heritage Material Innovation:** Reimagining traditional materials like wool and springs in furniture speaks to a trend of using heritage craftsmanship to elevate contemporary design aesthetics.

### Industries Being Reshaped

- **Sustainable Furniture Manufacturing:** Incorporating natural layered materials like coconut coir into goods offers a unique opportunity for sustainable innovation within the furniture manufacturing sector.
- **Contract Interior Solutions:** The development of softer, more domestic-feeling furniture solutions presents a new direction for the traditionally clinical contract interior industry.
- **Eco-conscious Textile Production:** As demand for sustainable home furnishings increases, the textile production industry can capitalize on the use of eco-friendly and renewable materials.

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