# Protein-Rich Cold Brews brüst Combines Grass-Fed Protein & Cold Brew Coffee for a Refreshing Taste By Riley von Niessen | Published 2019-05-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brust References: [brustbeverages](https://www.brustbeverages.com/) & [instagram](https://www.instagram.com/brustbevco/?hl=en) brüst is a energizing, nutritional, and delicious alternative to [typical protein shakes](https://www.trendhunter.com/trends/clear-protein-by-arrae), which are often full of complex ingredients, are calorie-dense, and have an unpleasant chalky aftertaste. The brand's founders, former athletes Amar Gupta and Josh Barr, were inspired to create their own [recovery drink](https://www.trendhunter.com/trends/clear-protein-energy) when they couldn't find any options they really loved. With this in mind, Gupta and Barr worked to combine high-quality ingredients that offer a great taste, all while maintaining as much simplicity as possible. The result is brüst, which is made with grass-fed protein from New Zealand that's 99% lactose-free, easy to digest, and high in BCAAs and omega-3 fatty acids. As the brand only partners with farmers who raise grass-fed cows, consumers don't need to worry about any hormones, antibiotics, or steroids in their product. The other key ingredient in brüst is of course [cold brew coffee](https://www.trendhunter.com/trends/unconform), with the brand sourcing its Arabica beans from Columbia and Brazil, where they are handpicked. The beans are then carefully roasted before they are ground and steeped, giving it a smooth flavor that isn't too acidic. In addition to giving the drinks a delicious flavor, the use of cold brew is said to help in the recovery process too, increasing the metabolic rate and reducing muscle pain after a workout. brüst is available in packs from the brand's website, and consumers can check out the participating retailers nearest to them using its store locator. Image Credit: Elaine Fancy ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 91% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Protein-rich Cold Brews:** Opportunity for innovating protein shakes by combining cold brew coffee for a refreshing taste. - **Grass-fed Protein:** Disruptive potential in the protein market by sourcing grass-fed protein from New Zealand for a cleaner and healthier option. - **Cold Brew Coffee as Recovery Drink:** Potential to create new beverages by leveraging the benefits of cold brew coffee for post-workout recovery. ### Sectors Adopting This - **Food and Beverage:** Opportunity for businesses to innovate protein-based beverages by incorporating cold brew coffee. - **Fitness and Nutrition:** Disruptive potential in the fitness industry by introducing grass-fed protein as a healthier option for recovery drinks. - **Coffee Manufacturing:** Opportunity for coffee companies to expand their product offerings by entering the market of cold brew coffee as a recovery drink. ## Related on Trend Hunter - [Protein-Packed Coffeehouse Drinks](https://www.trendhunter.com/trends/beans-brews-protein-coffee.md) - [RTD Protein Cold Brew Lattes](https://www.trendhunter.com/trends/protein-cold-brew-latte.md) - [Protein-Enhanced Coffee Blends](https://www.trendhunter.com/trends/the-roasted-purpose.md) - [Ready-to-Drink Protein Lattes](https://www.trendhunter.com/trends/wandering-bear-cold-brew-lattes.md) - [Pre-Workout Brews](https://www.trendhunter.com/trends/preworkout-brew.md) - [Energy-Boosting Protein Drinks](https://www.trendhunter.com/trends/rebbl-awake-protein.md) - [Protein-Packed Iced Coffee Mixes](https://www.trendhunter.com/trends/protein-iced-coffee.md) - [Protein-Packed New Year Coffees](https://www.trendhunter.com/trends/dutch-bros-protein-coffee.md) - [Protein-Packed Cold Coffees](https://www.trendhunter.com/trends/protein-coffees.md)