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# Brussels Sprouts-Infused Gins
Pickering's Gin Created a Brussels Sprout Gin for Christmas

By Katherine Pendrill | Published 2019-09-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/brussels-sprout-gin
References: [delish](https://www.delish.com/food-news/a28916551/brussels-sprouts-gin-pickerings-christmas-ornament/) & [pickeringsgin](https://pickeringsgin.com/products/festively-flavoured-gin-baubles/?variant=29397430075510)

For those who think that Brussels sprouts are the best part of any holiday feast, Pickering's Gin has created a festive new Brussels Sprout Gin.

Pickering's Gin is a Scottish distillery that recently announced its Christmas gin flavor packs. The new Pickering's Gin Baubles contain six festive new flavors that are inspired by the Christmas season. While flavors such as Figgy Pudding and Festive Cranberry sound delicious, it's the Brussels Sprout Gin that's captured people's attention. According to the brand's online description: "Don’t let its distinctive sprouty nose fool you, our Brussels Sprout gin finishes with a delightfully herbaceous, fresh green pepper twang." In fact, the brand says it's perfect for creating a savory [G&T](https://www.trendhunter.com/trends/drop-of-gin), best garnished with a slice of cucumber.

Image Credit: *Pickering's Gin.*

## Trend Insights (Trend Hunter)

- Score: 0.4/10
- Popularity: 2% | Activity: 1% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Brussels Sprout-infused Spirits:** Exploring unconventional flavors in the spirits industry, such as Brussels sprout-infused gin, offers unique and unexpected taste experiences for consumers.
- **Holiday-inspired Gin Flavors:** Developing limited-edition holiday flavors in the gin market, like Figgy Pudding and Festive Cranberry, taps into the demand for seasonal and festive products.
- **Herbaceous and Savory Cocktails:** Creating herbaceous and savory cocktails using unconventional ingredients like Brussels sprout gin presents an opportunity to cater to adventurous consumers seeking novelty and unique taste profiles.

### Where This Applies

- **Alcohol & Spirits:** The alcohol and spirits industry can explore the infusion of unconventional flavors, like Brussels sprouts, to differentiate their products and appeal to niche markets.
- **Holiday and Seasonal Products:** The holiday and seasonal product industry can incorporate limited-edition gin flavors, inspired by Christmas and other festive occasions, to attract consumers looking for unique and special experiences.
- **Cocktail Bars and Mixology:** Cocktail bars and mixology establishments can experiment with herbaceous and savory cocktails, utilizing unconventional ingredients such as Brussels sprout gin, to surprise and delight their patrons.

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