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# Guerrilla Love Art
The Brusse Love Project Aims to Spread Affection All Over the World

By Katie Cordrey | Published 2010-05-18 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/brusse-love-project
References: [picamemag](http://www.picamemag.com/i-want/) & [ilovebrusse](http://www.ilovebrusse.com/)

Imagine that you’re having an uneventful day when you open your refrigerator to find a message waiting for you: “I want to eat you baby,” all spelled out in food. This is just one of the many ways that the artist Brusse has [expressed love](https://www.trendhunter.com/trends/generation-love).

With the Brusse love project, the [Spanish street artist](https://www.trendhunter.com/trends/hubbabubbabuilding) is attempting to distribute love over the entire planet. The artist encourages interested parties to purchase his work and have it shipped in order to further the cause. Brusse has a lot of love to choose from including books, originals, photography and [screen prints](https://www.trendhunter.com/trends/beige-billboards).

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 69% | Activity: 35% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### What's Driving This Trend

- **Guerrilla Art:** Artists are creating unsanctioned art in public spaces as a way to spread ideas and messages that are important to them.
- **Interactive Art:** Art projects that encourage people to actively participate in the creative process are growing in popularity and offering opportunities for unique brand experiences.
- **Art as Activism:** Artists are using their work to create awareness and inspire social and political change, presenting opportunities for brands to align themselves with meaningful causes.

### Who This Affects Most

- **Art:** The art industry is seeing a rise in unconventional art forms and a growing interest in socially conscious art, creating opportunities for artists and businesses to collaborate on meaningful projects.
- **Advertising:** Brands are using guerrilla and interactive art to create memorable experiences and generate buzz around their products or services, offering opportunities for creative agencies to develop innovative campaigns.
- **Corporate Social Responsibility:** Corporate social responsibility initiatives are using art as a means to engage with communities and support social causes, providing opportunities for businesses to align with meaningful art projects and demonstrate their commitment to social responsibility.

## Related on Trend Hunter

- [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md)
- [Urban Text Installations](https://www.trendhunter.com/trends/peace-love-joy.md)
- [Surreal Love-Themed Sculptures](https://www.trendhunter.com/trends/joakim-ojanen.md)
- [Interactive Typo Art Installations](https://www.trendhunter.com/trends/loveegolov.md)
- [Global Love Story Maps](https://www.trendhunter.com/trends/wherewemetorg.md)
- [Graffiti-Painted Homeware Products](https://www.trendhunter.com/trends/amour-collection.md)
- [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md)
- [Hand-Painted Vegan Chocolates](https://www.trendhunter.com/trends/painted-with-love-chocolate-bon-bons.md)
- [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md)
