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# Personified Shaving Brush Packaging
Brushman Brings Excitement to Shaving with its Product Design

By Laura McQuarrie | Published 2013-05-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/brushman
References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/05/brushman.html) & [behance.net](http://www.behance.net/gallery/Brushman/8413973)

If you're not sporting a [beard](https://www.trendhunter.com/trends/premium-grooming-brand), routine shaving can become an extremely repetitive and mundane activity. But Brushman is injecting a little fun to your morning routine with its [shaving brush](https://www.trendhunter.com/trends/dr-squatch-shaving-products) and it certainly comes across in the product's packaging.

Khudayar Aghayarov designed the clever packaging so that the tops of the brushes peek over photos of mens' faces. The eye-catching design makes the men look like they have wild, vertically-growing Chia Pet-esque hair sprouting from their heads; though the regular use of this shaving companion won't put you in a situation as hairy.

This packaging would surely be a standout on the shelves. The excitement that Brushman conveys is absolutely contagious and will surely bring a smile to your face.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 18% | Activity: 38% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair)

## Key Themes

### What Makes This Trend Stand Out

- **Personified Packaging:** Designing creative packaging that gives products a distinctive personality is a trend that offers opportunities for businesses to establish brand differentiation and increase sales.
- **Fun Morning Routines:** Adding an element of fun to mundane daily routines such as shaving is a trend that offers opportunities for businesses to create unique and memorable experiences for their customers.
- **Eye-catching Design:** Using eye-catching and unusual designs that surprise and delight customers is a trend that offers opportunities for businesses to capture attention and increase brand loyalty.

### Sectors Adopting This

- **Personal Care:** The personal care industry can benefit from incorporating personified packaging and fun design elements to create engaging and interactive experiences for their customers.
- **Home Goods:** The home goods industry can benefit from creating products that inject fun and creativity into daily routines, such as grooming and personal care.
- **Retail:** The retail industry can benefit from using eye-catching and distinctive packaging design to differentiate and promote products on shelves and in online marketplaces.

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