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# Hi-Tech Cartoonish Toothbrushes
The Brusheads by PA Consulting Turns Brushing Teeth into a Game

By Meghan Young | Published 2012-11-30 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/brusheads-by-pa-consulting
References: [yankodesign](http://www.yankodesign.com/2012/11/29/meet-the-brusheads/) & [paconsulting](http://www.paconsulting.com/)

There is no harm in making hated chores and [hygienic obligations more fun for children](https://www.trendhunter.com/trends/aquafresh-paw-patrol), which is exactly what the Brusheads by PA Consulting do. What at first looks like a team of cartoonish action figures is in reality a collection of [playful toothbrushes geared towards kids](https://www.trendhunter.com/trends/willo-autoflo). While the look of the brushes themselves will have children begging to play with their favorite 'toy' every morning and night, they also boast hi-tech features to make the experience even more fun while also informing parents of their brushing patterns.

Brusheads by PA Consulting syncs to an [accompanying mobile app](https://www.trendhunter.com/trends/oralb-io-series-8) to accomplish all of this. Equipped with intelligent sensors, children will be able to pit their characters in competitions against their peers. The USB-powered brush also plays audio.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 39% | Activity: 68% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### What's Driving This Trend

- **Hi-tech Toothbrushes for Kids:** Innovation opportunity for companies to create toothbrushes with hi-tech features that make brushing teeth fun and engaging for children.
- **Playful Dental Hygiene Products:** Opportunity for companies to create dental hygiene products with cartoonish characters and designs to make dental care more enjoyable for children.
- **Interactive Dental Apps for Children:** Potential for companies to develop mobile apps that interact with dental products, such as toothbrushes, to make brushing teeth a game that encourages children to brush regularly and properly.

### Who This Affects Most

- **Oral Healthcare Products:** New generation of toothbrushes⁠—powered by AI⁠— that gamify dental hygiene and appeal to younger audiences could disrupt the oral healthcare industry.
- **Children's Toys and Games:** Companies in the toy and game industry could capitalize on creating products that promote dental hygiene to kids by incorporating dental hygiene practices into playtime.
- **Mobile App Development:** The development of interactive mobile apps that incentivize children's mental and physical health habits such as brushing teeth could disrupt the health industry.

## Related on Trend Hunter

- [Smart Childrens Toothbrushes](https://www.trendhunter.com/trends/willo-autoflo-plus.md)
- [Bear-Shaped Battery-Powered Toothbrushes](https://www.trendhunter.com/trends/batterypowered-toothbrush-for-kids.md)
- [Collaboration Toy Toothbrushes](https://www.trendhunter.com/trends/ordo-sonic-lite.md)
- [Self-Sanitizing Toothbrushes](https://www.trendhunter.com/trends/ultim8-smartbrush-system.md)
- [Tech-Forward Tooth Brush Designs](https://www.trendhunter.com/trends/sonic-electric-toothbrush1.md)
- [Performance-Driven Toothbrush Designs](https://www.trendhunter.com/trends/toothbrush-design1.md)
- [Personalized Smart Toothbrushes](https://www.trendhunter.com/trends/issa-4-toothbrushes.md)
- [Kid-Friendly Microvibration Toothbrushes](https://www.trendhunter.com/trends/philips-one-for-kids.md)
- [Interactive Oral Hygiene Programs](https://www.trendhunter.com/trends/smile-school.md)