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# Bi-Phase Brush Cleansers
Dibs' Brush Dry Shampoo Cleanser Instantly Removes Makeup Residue

By Laura McQuarrie | Published 2026-06-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/brush-dry-shampoo-cleanser
References: [dibsbeauty](https://dibsbeauty.com/products/brush-dry-shampoo-cleanser)

![Bi-Phase Brush Cleansers](https://cdn.trendhunterstatic.com/thumbs/619/brush-dry-shampoo-cleanser.jpeg)

People put off cleaning their beauty brushes for all the usual reasons: there never seems to be enough time, the brushes don't look visibly dirty, and the whole process of washing and waiting for them to dry feels like more effort than it's worth, and [Dibs](https://www.trendhunter.com/trends/dibs-beauty) puts an end to all these reasons with its new Brush Dry Shampoo Cleanser. This [no-rinse solution](https://www.trendhunter.com/trends/twoinone-shaving-cleansing-stick) is useful for instantly removing makeup residue, refreshing and deodorizing without the need for soaking, rinsing or hours of drying.

The Brush Dry Shampoo Cleanser, formulated to be gentle on both sensitive skin and delicate bristles, uses quick-dry cleaning agents for an effective refresh without water, plus a signature Vanillin Swirl scent. To activate the [bi-phase formula](https://www.trendhunter.com/trends/great-skin-double-cleanse), shaking is required before spraying onto a cloth or brush and wiping clean.

## Trend Insights (Trend Hunter)

- Score: 8.5/10
- Popularity: 86% | Activity: 86% | Freshness: 83%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **No-rinse Beauty Maintenance:** Waterless cleaning formats reduce friction in routine hygiene tasks, creating room for faster, portable care products that fit between full-use beauty sessions.
- **Instant Tool Refresh:** Quick-dry formulas for applicators and accessories signal demand for products that extend tool usability without disrupting daily makeup routines.
- **Gentle Bi-phase Formulas:** Dual-phase cosmetic cleansers combine efficacy with sensorial appeal, opening space for premium formulations that protect delicate materials and sensitive skin.

### Sectors Adopting This

- **Beauty and Personal Care:** Convenience-led hygiene products are reshaping cosmetic routines as consumers seek low-effort solutions that keep tools clean, fresh, and ready to use.
- **Cosmetics Accessories:** Brushes, sponges, and applicators are gaining aftermarket value through companion products that improve longevity, cleanliness, and perceived performance.
- **Home and Personal Hygiene:** Water-saving, no-rinse cleaning concepts are expanding beyond traditional surfaces into personal-use items, reflecting broader interest in compact and efficient sanitation formats.

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