# Transformative Makeup Brushes It Cosmetics' Four-in-One Brush Design Boasts a Moving Brush Base By Laura McQuarrie | Published 2018-05-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brush-design References: [itcosmetics](https://www.itcosmetics.ca/en/brushes/heavenly-luxe-superhero-4-in-1-eye-transforming-super-shadow-liner-brush/ITC_684.html) The Heavenly Luxe Superhero 4-in-1 Eye-Transforming Super Shadow & Liner Brush design from It Cosmetics has an innovative design that has the potential to simplify the number of applicators one requires. Ordinarily, a [collection of makeup brushes](https://www.trendhunter.com/trends/professionalgrade-makeup-brushes) is needed for applying specific products like blush, eyeshadow and eyeliner, but this transformative brush boasts an adaptable design. As well as boasting a [dual-ended design](https://www.trendhunter.com/trends/effin-sculpt), the ergonomic brush handle includes an adjustable component that can be clicked into place to take the brush from an all-over shadow brush to one for creasing and smudging. The bristles of the It Cosmetics makeup brush are made with award-winning, cruelty-free Heavenly Luxe hair to provide a flawless application that appears to be airbrushed. From lip gloss tubes with built-in LED lights to [adjustable mascara wands](https://www.trendhunter.com/trends/innovative-mascara-applicator) and pizza cutter-inspired eyeliner applicators, brands are developing inventive tools to help consumers easily apply products with a high level of precision. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 81% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Transformative Makeup Brushes:** The innovative design of It Cosmetics' brush simplifies the number of applicators required. - **Dual-ended Brushes:** The dual-ended design of It Cosmetics' brush allows for easy transition between different makeup application techniques. - **Adaptable Makeup Tools:** Brands are developing inventive tools to help consumers easily apply products with a high level of precision. ### Sectors Adopting This - **Cosmetics Industry:** The cosmetic industry has the opportunity to innovate and create more transformaive makeup brushes with adaptable features. - **Beauty Tools Industry:** The beauty tools industry can capitalize on the trend by creating dual-ended brushes that allow for versatile and precise application. - **Product Design Industry:** The product design industry can explore new materials and technologies to create adaptable and transformative makeup tools. ## Related on Trend Hunter - [Motorized Rotating Makeup Brushes](https://www.trendhunter.com/trends/blendsmart.md) - [Fingerprint Application Tools](https://www.trendhunter.com/trends/fingermimicking-makeup-applicators.md) - [3D-Printed Makeup Brushes](https://www.trendhunter.com/trends/futura-avant-lab.md) - [Broom-Shaped Beauty Brushes](https://www.trendhunter.com/trends/custom-complexion-brush.md) - [Precision Beauty Tools](https://www.trendhunter.com/trends/professionalgrade-makeup-brushes.md) - [Calligraphic Beauty Brushes](https://www.trendhunter.com/trends/victoria-beckham-beauty-brushes.md) - [Innovative Mascara Applicators](https://www.trendhunter.com/trends/innovative-mascara-applicator.md) - [Hybrid Liner-Mascaras](https://www.trendhunter.com/trends/flyk-trick-mascara.md) - [Hybrid Makeup Pens](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen.md)