# Effortless Grunge Editorials The Bruno Staub Wonderland Fashion Feature is 90s Inspired By Jana Pijak | Published 2013-11-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/bruno-staub References: [designscene.net](http://www.designscene.net/2013/11/kel-markey-wonderland.html) & [ateliermanagement](http://www.ateliermanagement.com) Model Kel Markey stars in the effortlessly cool Bruno Staub Wonderland fashion feature. Embracing the fashion world's recent obsession with [90s nostalgia themes](https://www.trendhunter.com/trends/90sinspired-denim-campaign), this edgy image series embodies grunge glamour. Posing for the style publication's winter issue, Kel dons a wardrobe of cool casuals, [light-weight knits](https://www.trendhunter.com/trends/kerisma-knits) and easy [plaid and denim combinations](https://www.trendhunter.com/trends/maison-amorys-gingham-edit). These modernized grunge ensembles are hand-picked by stylist Anthony Unwin of Atelier Management. Moreover, hair stylist Brian Buenaventura and beauty artist Hunyh finish off model Kel's effortlessly cool look with a blunt brunette bob and a fresh face of buffed makeup. Embodying a youthful aesthetic, the Bruno Staub Wonderland fashion story channels 90s era elegance. Reviving vintage fashions, the editorial highlights womenswear pieces that are both comfortable and subtly chic. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 82% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **90s Nostalgia Fashion:** Disruptive innovation opportunity: Create a line of modernized grunge ensembles that combine comfort with subtle chic, appealing to the recent obsession with 90s nostalgia themes. - **Effortlessly Cool Styling:** Disruptive innovation opportunity: Develop a styling service that offers hand-picked wardrobe options of cool casuals, light-weight knits, and easy plaid and denim combinations for a fashionable yet effortless look. - **Youthful Aesthetic:** Disruptive innovation opportunity: Introduce a beauty service that specializes in recreating the fresh face of buffed makeup and blunt brunette bobs, capturing the timeless elegance of the 90s era. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Incorporate 90s nostalgia into fashion retail by offering modernized grunge ensembles and capturing the effortlessly cool styling trend. - **Styling Services:** Disruptive innovation opportunity: Provide styling services that cater to the demand for effortless and casual fashion, offering curated wardrobe options and fashion advice. - **Beauty Services:** Disruptive innovation opportunity: Offer beauty services that specialize in recreating the youthful aesthetic of the 90s era, including buffed makeup and trendy hairstyles. ## Related on Trend Hunter - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)