# Leopard Briefs as Pants Bruno Goes Bottomless to the MTV Awards By Christina Butty | Published 2009-06-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bruno-mtv-awards-leopard-briefs References: [theage.au](http://www.theage.com.au/news/photogallery/entertainment/music/bruno-storms-mtv-awards/2009/06/01/1243708393804.html) While the 'Bruno' publicity stunt involving Eminem got all of the coverage at the [MTV](https://www.trendhunter.com/trends/call-of-duty-beavis-and-butthead) awards, this leopard print outfit deserves some coverage too (although his junk didn’t get any). Dressed in a leopard print outfit, Sacha Baron Cohen stormed the red carpet as ‘Bruno’ and the press could not get enough. I especially like that he is wearing [Cavalli underwear](https://www.trendhunter.com/trends/debute-x-stripe-stare). Fierce! **Implications** - Exhibitionism is now being used as a form of marketing. This risque stunt performed by Sacha Baron Cohen may seem ridiculous, but it was an entertaining way to promote his new movie, Bruno. As they say, no publicity is bad publicity. Consumers need to know your brand before they can decide to purchase from it. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 47% | Activity: 17% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Exhibitionist Marketing:** Using exhibitionism as a form of marketing to promote brands. - **Outrageous Stunts:** Performing potentially controversial and shocking stunts to attract attention. - **Bold Fashion:** Wearing bold and eye-catching outfits to gain attention. ### Where This Applies - **Fashion:** Opportunity for fashion brands to create bold and attention-grabbing clothing. - **Entertainment:** Opportunity for movie and TV studios to create attention-grabbing marketing campaigns. - **Marketing:** Opportunity for marketers to develop creative and provocative advertising campaigns. ## Related on Trend Hunter - [Bold Statement Boxers](https://www.trendhunter.com/trends/royalty-boxer-briefs.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Purposefully Stained Luxe Trousers](https://www.trendhunter.com/trends/pee-stain-denim.md) - [Testicular Cancer Awareness Boxers](https://www.trendhunter.com/trends/testicular-cancer-awareness-boxers.md) - [Underwear-Imitating Hybrid Garments](https://www.trendhunter.com/trends/cut-off-brief-skirt.md) - [Interactive Grooming Brand Pop-Ups](https://www.trendhunter.com/trends/lower-body-spray.md) - [Leopard Mini Dresses](https://www.trendhunter.com/trends/leopard-mini-dresses.md) - [3D Contouring Boxers](https://www.trendhunter.com/trends/manmades-the-boxer-brief.md)