# Butt-Cheeked Red Carpets Bruno Rocks Gold Lederhosen for France Premiere By Christina Butty | Published 2009-06-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bruno-movie-premiere-in-france References: [view.picapp](http://view.picapp.com/default.aspx?iid=4991168&term=Sacha) Sacha Baron Cohen is a PR whiz and these pictures from the 'Bruno' premiere are proof. For each 'Bruno' premiere in a major city, Sacha Baron Cohen arrived in a different outfit and [wowed the crowd](https://www.trendhunter.com/trends/highprofile-marketing-event) with his comedy. For his premiere in Paris at the Publicis Champs Elysees Theater, the [comedy genius](https://www.trendhunter.com/trends/axe-campaign) showed up wearing the gold lederhosen you see above with a matching canary fedora. **Implications** - The fastest way for a brand or product can enter public consciousness is by developing a [comedic and ridiculous publicity stunt](https://www.trendhunter.com/trends/road-to-radiance). These kind of stunts attract attention from the media, from fans of the product and from outsiders curious about the fuss. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 69% | Activity: 28% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Comedic Publicity Stunts:** Opportunities for brands and products to gain attention and enter public consciousness through creative and ridiculous publicity stunts. ### Sectors Adopting This - **Entertainment Industry:** Disruptive innovation opportunities for entertainment companies to attract audience attention through comedic publicity stunts. ## Related on Trend Hunter - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Extravagant Luxury Pop-Ups](https://www.trendhunter.com/trends/giant-hamilton-handbag.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Film-Inspired Condiment Ads](https://www.trendhunter.com/trends/heinz-smiles.md) - [Red Carpet Chocolate Giveaways](https://www.trendhunter.com/trends/hollywood-screening-giveaway.md) - [Performance-Driven Designer Experiences](https://www.trendhunter.com/trends/wings-of-hermes.md) - [Beautifying Pre-Concert Pop-Ups](https://www.trendhunter.com/trends/break-in-case-of-glamergency.md)