# Funny Faux Adoptions Bruno Adopts African Child to Emulate Madonna By Christina Butty | Published 2009-06-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bruno-madonna-adoption References: [dailymail](http://www.dailymail.co.uk/tvshowbiz/article-1166993/Sacha-Baron-Cohen-ridicules-Madonnas-adoption-outrageous-Bruno-movie.html) Many people aim to emulate Madonna, but Sacha Baron Cohen's character Bruno has adopted an African child in an attempt to be like the Material Girl. Sacha Baron Cohen has pulled out all of the stops to promote 'Bruno,' his new movie. He has done everything from wearing [outrageous clothing](https://www.trendhunter.com/trends/engineered-for-whatever) to executing silly stunts at the MTV Awards. I can't help but wonder what's next! **Implications** - Society appreciates humor that is tasteful and clever, and satire and mockery are methods of achieving this. When companies mock or tease a competitor in a manner that is comedic and most importantly, appropriate, the consumer recognizes that they have power in the industry. Companies should utilize [humor in advertisements](https://www.trendhunter.com/trends/six-flags) to relate and appeal to their target demographic. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 76% | Activity: 22% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Satirical Advertising:** There is an opportunity for companies to create satirical ads to mock their competition in a tasteful and clever way. - **Humor in Advertising:** Companies can utilize humor in advertisements to relate and appeal to their target demographic. - **Comedic Marketing:** The use of comedy in marketing campaigns can be a way for companies to show their power in the industry and connect with consumers. ### Who This Affects Most - **Advertising:** The advertising industry can embrace satirical and humorous approaches to create campaigns that resonate with consumers. - **Entertainment:** The entertainment industry can leverage comedic marketing to promote their films and TV shows in unique and engaging ways. - **Consumer Goods:** Consumer goods companies can use humor in their advertising to appeal to their target demographic and stand out in a crowded market. ## Related on Trend Hunter - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Heartfelt Adoption Campaigns](https://www.trendhunter.com/trends/homecentre-thehomecoming.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Cheeky Celeb-Inspired Fictional Characters](https://www.trendhunter.com/trends/meal-diamond.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md)