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# Outrageous Award Stunts
Bruno Teabags Eminem With His Bare Butt in a 69 at MTV Movie Awards

By Ayman | Published 2009-06-01 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/bruno-eminem-mtv-movie-awards-2009-sacha-baron-cohen
References: [justjared.buzznet](http://justjared.buzznet.com/2009/05/31/bruno-falls-into-eminems-lap/) & [daylife](http://www.daylife.com/)

[Rapper Eminem](https://www.trendhunter.com/trends/make-your-gameday-epic) got a little too close for comfort encounter with Brüno at the the 2009 MTV Movie Awards. Brüno, the Austrian fashion journalist alter ego of actor Sacha Baron Cohen, has wrecked havoc at fashion shows during the filming of his new movie. But his stunt at the 2009 MTV Movie Awards, in which he landed on top of Eminem, giving him a close up view of his rear, might take the cake.

Set to announce the winner of the “Best Male Performance," Brüno [descended from the roof](https://www.trendhunter.com/trends/red-bulls-building-drop) to the music of Enigma. However, due to a ‘malfunction’ in the equipment, he landed in the lap of Eminem in a 69 teabagging position. The stunt is obviously staged, and Eminem was most likely in on it, but it was very well played. Eminem ended up storming off the show after his entourage 'roughed' up Brüno a bit.

In fact, from the stunned looks of many of the attendees, including “Best Male Performance” winner Zac Efron, they bought it.

Hopefully the footage will be used when the movie gets a DVD release.

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 93% | Activity: 99% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Why This Trend Is Growing

- **Staged Award Show Stunts:** Opportunity for businesses to create memorable and buzzworthy moments by staging outrageous stunts at award shows.
- **Celebrity Pranks:** Potential for innovative companies to partner with celebrities to create pranks that generate media attention and brand awareness.
- **Viral Marketing Through Shock Value:** Chance for brands to utilize shocking and controversial tactics to create viral marketing campaigns that spark conversation and engagement.

### Industries Being Reshaped

- **Entertainment:** Disruptive innovation opportunity for entertainment companies to incorporate elaborate stunts and pranks into award shows and other events.
- **Advertising and Marketing:** Potential for advertising and marketing agencies to collaborate with celebrities and brands to develop attention-grabbing campaigns that generate buzz and increase brand visibility.
- **Film and DVD Distribution:** Opportunity for film distributors to strategically release additional behind-the-scenes footage and special features to enhance the value of DVD releases and increase sales.

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