# Feminine Valentine's Day Apparel Brunette the Label to Launch Valentine's Day Line for Under $100 By Grace Mahas | Published 2022-01-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brunette-the-label-1 References: [brunettethelabel](https://brunettethelabel.com/pages/valentines-day-collection-preview) In anticipation of Valentine's Day, [Brunette the Label](https://www.trendhunter.com/trends/brunette-the-label-3) is celebrating the holiday with the relaunch of an exclusive capsule. The series boasts romantic pieces including the Best Friend Crew, the Best Friend Jogger, Boxy Tee, and Classic Tee, with passionate slogans including 'Lover,' 'Self Love Club,' and 'All You Need Is ^Self Love,' adorned on them. The collection launches Tuesday, January 25th, and is available online. The female-owned brand Brunette the Label, founded in Vancouver, BC, Canada, is committed to creating an inclusive community of women by inspiring, strengthening, and elevating one another. The New [Valentine's Day capsule](https://www.trendhunter.com/trends/amo-denim) embodies these sentiments with its uplighting and empowering messaging. Brunette the Label's motto is reflected in the brand's newest line of [romantic loungewear](https://www.trendhunter.com/trends/boys-lie-x-popup-bagels). Image Credit: Brunette the Label ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 66% | Activity: 70% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Inclusive Apparel:** Opportunity for clothing brands to create clothing that empowers and uplifts women of all backgrounds and body types. - **Affordable Capsules:** Opportunity for smaller businesses to launch exclusive capsule collections for holidays and special occasions at affordable prices. - **Empowering Messaging:** Opportunity for brands to communicate positive and empowering messaging to their customers through clothing and accessories. ### Who This Affects Most - **Fashion Industry:** The fashion industry can benefit from incorporating more inclusive and empowering messaging in their clothing lines to make their customers feel good about themselves. - **E-commerce Industry:** The e-commerce industry can capitalize on the trend of affordable and exclusive capsule collections for special occasions like Valentine's Day to attract more customers. - **Small Business Industry:** Small businesses can disrupt the market by creating clothing lines that promote empowering messaging and inclusivity at affordable prices. ## Related on Trend Hunter - [Valentine's Day Intimates](https://www.trendhunter.com/trends/love-lemons.md) - [Opulent Holiday Apparel Lineups](https://www.trendhunter.com/trends/brunette-the-label-3.md) - [Cozy Versatile Sweater Capsules](https://www.trendhunter.com/trends/brunette-the-label-2.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Textured Loungewear Collections](https://www.trendhunter.com/trends/brunette-the-label-waffles.md) - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md) - [Confidence-Focused Underwear Ranges](https://www.trendhunter.com/trends/knix-valentines-day-edit.md) - [Captivating Valetine's Day Dresses](https://www.trendhunter.com/trends/petal-pups-latest-valentines-day-collection.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md)