# Fast Food Brunch Menus Jack in the Box is Rolling Out an All-Day Brunch Menu Called 'Brunchfast' By Katherine Pendrill | Published 2016-10-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brunchfast References: [brandeating](http://www.brandeating.com/2016/09/jack-in-box-debuts-new-all-day-brunch-menu.html) & [jackinthebox](https://www.jackinthebox.com/brunchfast) In an effort to cater to the growing number of consumers turning to fast food restaurants for their first meal of the day, Jack in the Box has introduced an all-day brunch menu called 'Brunchfast.' Unlike other [fast food breakfast menus](https://www.trendhunter.com/trends/honest-smash-grab-breakfast-menu), Jack in the Box is offering more high-end options that are hearty enough to satisfy mid-morning cravings. The new Brunchfast menu consists of 10 items that can be enjoyed as a late breakfast or early lunch option. The dishes range from more traditional breakfast fare such as Mini Pancakes and Homestyle Potatoes to heartier options such as the [Brunch Burger](https://www.trendhunter.com/trends/cracker-barrel-breakfast-burger) and Southwest Scrambler Plate. As far as drinks, options include coffee, soda or the new [Blood Orange Fruit Cooler](https://www.trendhunter.com/trends/jack-in-the-box-pink-pineapple-express). With so many options to choose from, Jack in the Box offers a convenient way for consumers to indulge in brunch any time of day. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 33% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **All-day Brunch Menus:** The popularity of all-day brunch menus in fast food restaurants presents an opportunity for other chains to follow suit and cater to the growing consumer demand. - **High-end Fast Food Options:** The introduction of more high-end options in fast food breakfast menus opens up opportunities for restaurants to attract customers seeking a more indulgent brunch experience. - **Convenient Brunch Anytime:** The convenience of being able to enjoy brunch at any time of day offers an innovative way for fast food chains to differentiate themselves and tap into a new market. ### Where This Applies - **Fast Food:** The all-day brunch trend presents a disruptive innovation opportunity for fast food chains to expand their offerings and capture a larger share of the breakfast market. - **Food and Beverage:** The introduction of high-end brunch options in fast food restaurants creates a disruptive innovation opportunity for the food and beverage industry to meet the changing preferences of consumers seeking more upscale dining experiences. - **Restaurant:** The rise of all-day brunch menus in fast food restaurants offers a disruptive innovation opportunity for the restaurant industry to capitalize on the growing popularity of brunch as a meal option and attract a broader customer base. ## Related on Trend Hunter - [Schedule-Themed QSR Deal Menus](https://www.trendhunter.com/trends/munch-better-deals.md) - [All-in-One QSR Breakfast Wraps](https://www.trendhunter.com/trends/breakfast-jack-wraps.md) - [Breakfast Hashbrown Bites](https://www.trendhunter.com/trends/breakfast-skillet-bites.md) - [Sausage Stuffed Breakfast Tacos](https://www.trendhunter.com/trends/breakfast-taco-made-with-jimmy-dean-sausage.md) - [High-Value Low-Cost QSR Meals](https://www.trendhunter.com/trends/5-all-day-big-deal-meal.md) - [Sourdough Breakfast Sandwiches](https://www.trendhunter.com/trends/sourdough-scrambler.md) - [Bodega-Style Breakfast Sandwiches](https://www.trendhunter.com/trends/egg-cheese-bagel-breakfast-sandwich.md) - [Bold QSR Breakfast Additions](https://www.trendhunter.com/trends/bolder-breakfast-menu.md) - [Piquant Breakfast Burgers](https://www.trendhunter.com/trends/spicy-breakfast-burger.md)