# Brunch Cocktail Kits Jimmy John's & Zing Zang Assembled a Brunch in a Cup Kit for Mother's Day By Laura McQuarrie | Published 2024-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brunch-in-a-cup References: [stories.inspirebrands](https://stories.inspirebrands.com/jimmy-johns-and-zing-zang-launch-the-brunch-in-a-cup-bloody-mary-kit-this-mothers-day/)  Many sons and daughters are gifting brunch baskets for Mother's Day and for moms who love [savory cocktails at brunch](https://www.trendhunter.com/trends/springinspired-cocktail-recipe), Jimmy John’s and Zing Zang put together a [Brunch in a Cup Kit](https://www.trendhunter.com/trends/urbanstems-x-goldbelly). To kick off the launch of their new limited-edition Jimmy Pickle Bloody Mary Mix, Jimmy John’s and Zing Zang curated a kit that includes a custom glass, a Bloody Mary recipe and a large-scale skewer to hold a Jimmy John’s sandwich and a pickle as an over-the-top garnish. The kit also contains a Jimmy John’s gift card to purchase the sandwich and infuse Mother's Day brunch with both flavor and memories. The Jimmy Pickle Bloody Mary Mix uniquely enhances Zing Zang’s award-winning Bloody Mary mix with tangy, briny Jimmy John’s pickle juice. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 76% | Activity: 85% | Freshness: 23% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Custom-branded Kits:** A rise in custom-branded kits provides unique gifting experiences for special occasions. - **Collaborative Product Launches:** Collaborative product launches between food and beverage brands offer innovative and flavorful experiences. - **Personalized Cocktail Mixes:** The trend of personalized cocktail mixes caters to individual flavor preferences and creativity. ### Where This Applies - **Food and Beverage:** In the food and beverage industry, there is a growing demand for experiential and branded products. - **Hospitality:** The hospitality sector can explore partnerships for curated experiences that enhance customer engagement. - **E-commerce:** E-commerce platforms have opportunities to expand offerings with customizable and collaborative products. ## Related on Trend Hunter - [Pickle-Infused Brunch Cocktails](https://www.trendhunter.com/trends/dill-pickle-bloody-mary.md) - [Pickle-Inspired Bloody Mary Mixes](https://www.trendhunter.com/trends/dill-pickle-bloody-mary1.md) - [Mom-Specific Martini Kits](https://www.trendhunter.com/trends/martinis-with-mom.md) - [Pizza-Themed Cocktail Kits](https://www.trendhunter.com/trends/pepperoni-bloody-mary.md) - [Holiday-Ready Cocktail Mix Packs](https://www.trendhunter.com/trends/jimmys-cocktails.md) - [Tangy Bloody Mary Mixes](https://www.trendhunter.com/trends/pickle-bloody-mary-mix.md) - [Sensorial Mixology Sets](https://www.trendhunter.com/trends/pickle-margarita-tailgate-kit.md) - [Pickle Margarita Kits](https://www.trendhunter.com/trends/pickle-margarita-tailgate-kit1.md) - [Savory Bloody Mary Mixes](https://www.trendhunter.com/trends/jack-links-bloody-mary-mixes.md)