# To-Go Brunch Cocktails Another Broken Egg Cafe Packages Individual Cocktails in Pouches By Laura McQuarrie | Published 2021-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brunch-cocktail References: [prnewswire](https://www.prnewswire.com/news-releases/another-broken-egg-cafe-raising-the-bar-with-brunch-cocktails-301309044.html) & [anotherbrokenegg](https://anotherbrokenegg.com/brunch-cocktails) [Another Broken Egg Cafe](https://www.trendhunter.com/trends/ineapple-berry-agua-fresca) is elevating the experience it offers with a focus on cocktails, including new drinks, at-home DIY alcohol kits and [individually packaged cocktails in pouches](https://www.trendhunter.com/trends/drinkcation). The to-go brunch cocktails include options like the orange mimosa, Tito's lemon mule and Tito's Mary, which feature fresh fruit additions. As part of an invite-only, after-hours event called Meet the Mixologist, Another Broken Egg Cafe revealed a newly renovated location and fun cocktail pairings like the Champagne Mule paired with Shrimp 'N Grits, the Brunch Blueberry Margarita paired with Brunch Short Ribs. Conveniently packaged [to-go cocktails](https://www.trendhunter.com/trends/mixedup-cocktail-co) have quickly become a part of the norm and they are continuing to thrive despite the changes to the service industry over the last year. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 12% | Activity: 5% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **To-go Cocktails:** The rise of To-Go Cocktails is an opportunity for the beverage industry to create innovative packaging solutions. - **DIY Alcohol Kits:** DIY alcohol kits are a trend that create opportunities for liquor stores and bars to increase awareness of their brands and product lines. - **Cocktail Pairings:** Cocktail Pairings are a trend that can be utilized by bars and restaurants to create unique dining experiences and increase customer engagement. ### Who This Affects Most - **Beverage Industry:** To-Go Cocktails present a disruptive innovation in the beverage industry, creating a need for innovative and sustainable packaging solutions. - **Liquor Stores:** The DIY alcohol kits trend presents an opportunity for liquor stores to expand their product lines and offer new experiences to their customers. - **Hospitality Industry:** Cocktail Pairings are a trend that the hospitality industry can utilize to increase engagement and create unique dining experiences for their customers. ## Related on Trend Hunter - [Premixed Pouched Cocktails](https://www.trendhunter.com/trends/craft-cocktail-pouches.md) - [Wine-Based Canned Cocktails](https://www.trendhunter.com/trends/picnic-brunch.md) - [Portable Cocktail Packets](https://www.trendhunter.com/trends/portable-cocktail-packets.md) - [Ready-to-Drink Canned Mimosas](https://www.trendhunter.com/trends/suntide-mimosas.md) - [Juice-Branded Cocktail Kits](https://www.trendhunter.com/trends/playful-cocktail-kit.md) - [Brunch Cocktail Kits](https://www.trendhunter.com/trends/brunch-in-a-cup.md) - [Single-Use Cocktail Sachets](https://www.trendhunter.com/trends/pax.md) - [Ready-To-Drink Mimosa Bottles](https://www.trendhunter.com/trends/readytodrink-mimosas.md) - [Punch Cocktail Pouches](https://www.trendhunter.com/trends/jinx-drinkx.md)