# High-Fiber Non-Alcoholic Beers The BRULO® All Good IPA Has Five-Grams of Soluble Fiber By Michael Hemsworth | Published 2026-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brulo-all-good-ipa References: [thecheckout.eu](https://www.thecheckout.eu/article/brulo-launches-the-world-s-first-high-fibre-beer) & [brulobeer](https://www.brulobeer.com/products/all-good-ipa)  The BRULO® All Good IPA has been debuted by the brand as a different kind of [non-alcoholic beer](https://www.trendhunter.com/trends/heineken-00-ultimate) that taps into the popularity of functional foods amongst consumers today. The drink comes in the form of a West Coast IP with a 0.5% ABV that's achieved with a pilsner, pale ale and flaked wheat grain bill alongside simcoe, citrus and mosaic hops. The beer also features five-grams of [soluble fiber](https://www.trendhunter.com/trends/fibre-up-soft-drinks) in every 330ml can to make it suited for the 'high in fiber' moniker. Founder James Brown spoke on the BRULO® All Good IPA saying, "Beer has always been the thing your body forgives you for. We thought it was time beer started giving something back. All Good IPA is a properly hoppy [West Coast IPA](https://www.trendhunter.com/trends/rebel-ipa) that delivers more fibre than your breakfast." ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 80% | Activity: 81% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Functional Non-alcoholic Beer:** Brewers are transforming alcohol-free beer into a wellness-adjacent format where added nutrients, botanicals, and digestive benefits can differentiate products beyond taste and sobriety. - **Fiber-fortified Beverages:** Soluble fiber is moving into ready-to-drink formats, creating space for everyday beverages that merge convenience, gut-health positioning, and familiar flavor profiles. - **Better-for-you Craft Brewing:** Craft beer cues such as hop-forward recipes and premium grain bills are being combined with health-focused claims, signaling new premiumization paths for moderation-minded consumers. ### Who This Affects Most - **Non-alcoholic Beverages:** The category is expanding from substitution-based products into functional drinks that compete with wellness beverages, soft drinks, and traditional beer occasions. - **Functional Foods:** Products that blend indulgent formats with measurable nutritional benefits reflect a growing market for foods and drinks that make wellness feel less restrictive. - **Craft Brewing:** Independent and specialty brewers have room to reinterpret beer as a nutrient-enhanced lifestyle product while preserving the sensory complexity expected from craft formats. ## Related on Trend Hunter - [Functional Alcohol-Free Beers](https://www.trendhunter.com/trends/brewdog-mello.md) - [Functional Protein Fiber Refreshments](https://www.trendhunter.com/trends/beyond-immerse.md) - [Citrusy Alcohol-Free Beers](https://www.trendhunter.com/trends/peroni-nastro-azzurro-00-flavored-beers.md) - [Low-Calorie Gluten-Free Beers](https://www.trendhunter.com/trends/heineken-ultimate.md) - [Non-Alcoholic Hop-Forward IPAs](https://www.trendhunter.com/trends/easy-dust-ipa.md) - [Fermented Rice Brews](https://www.trendhunter.com/trends/swrl.md) - [Alcohol-Free Functional Mushroom Beers](https://www.trendhunter.com/trends/high-dry-lager.md) - [Fruity High-Fiber Sodas](https://www.trendhunter.com/trends/nabe-soda.md) - [Gut-Friendly Fruit Sodas](https://www.trendhunter.com/trends/fruga-fruit-super-soda.md)