# Citrusy Creme Brulee Lattes Starbucks Japan's Iced Orange Brûlée Latte is Ready to Drink By Laura McQuarrie | Published 2019-06-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brulee-latte References: [starbucks.co.jp](https://www.starbucks.co.jp/beverage/rtd/4901777338579/?nid=wh_02_pc) At a select number of supermarkets and convenience stores in Japan, [Starbucks](https://www.trendhunter.com/trends/chilled-cups) fans will now be able to find the chain's beloved orange brulee latte in a refreshing iced format. The [ready-to-drink Starbucks beverage](https://www.trendhunter.com/trends/starbucks-readytodrink-range) combines the decadent taste of a popular kind of dessert with richly aromatic coffee, milk and a burst of fresh citrus flavor. The newly launched Starbucks beverage offers a quick way for consumers to enjoy the creamy and comforting experience of a coffee beverage with all the refreshment offered by iced and citrus-flavored drinks. For the utmost convenience, the [grab-and-go product](https://www.trendhunter.com/trends/starbucks-chilled-range) is packaged with a straw and a bright takeaway cup that's splashed with an array of citrus slice graphics, plus other summery icons and colors. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 58% | Activity: 74% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Iced Citrus-infused Coffees:** Starbucks has expanded its ready-to-drink beverage line to incorporate the newly-launched iced orange brulee latte, suggesting a trend in demand for iced coffee drinks infused with fruity flavors. - **Convenience Store Ready-to-drink Beverages:** The release of Starbucks's orange brulee latte in select convenience stores in Japan signals an increasing demand for on-the-go, ready-to-drink coffee beverages. - **Comforting Coffee Dessert Hybrids:** The combination of the rich taste of dessert and the aromatic flavor of coffee in Starbucks's iced orange brulee latte suggests a growing trend in the creation of coffee-based dessert hybrids. ### Industries Being Reshaped - **Ready-to-drink Beverage Industry:** The release of Starbucks's orange brulee latte as a ready-to-drink product presents an opportunity for growth in the market for on-the-go coffee drinks and innovative flavor combinations. - **Convenience Store Industry:** As a growing number of consumers prioritize convenience in their daily lives, the availability of ready-to-drink coffee beverages like Starbucks's orange brulee latte may continue to permeate convenience store shelves. - **Coffee and Cafe Industry:** The release of Starbucks's iced orange brulee latte showcases a continued commitment by coffee chains to innovate and offer new flavor options to consumers seeking unique coffee experiences. ## Related on Trend Hunter - [Jelly-Filled Coffee Drinks](https://www.trendhunter.com/trends/chilled-cups.md) - [Clear Citrus-Flavored Coffees](https://www.trendhunter.com/trends/starbucks-japan-coffeeade.md) - [Ready-Made Milky Berry Beverages](https://www.trendhunter.com/trends/strawberry-crush-milk.md) - [Layered Butterscotch Cafe Drinks](https://www.trendhunter.com/trends/caramelly-milk-coffee-frappuccino.md) - [Tropical Dessert-Flavored Lattes](https://www.trendhunter.com/trends/coconut-brle-latte.md) - [Ready-to-Drink Seasonal Lattes](https://www.trendhunter.com/trends/the-starbucks-pumpkin-spice-latte.md) - [Tropical Ready-to-Sip Lattes](https://www.trendhunter.com/trends/joyful-mango-earl-grey-tea-latte.md) - [Gelato-Inspired Blended Iced Coffees](https://www.trendhunter.com/trends/frappuccino-lite.md) - [Cola-Infused Frappuccinos](https://www.trendhunter.com/trends/cola-frappuccino.md)