# Latina-Centric Skincare Kits Brujita Skincare's Essential Kit Consists of Three Key Products By Jana Pijak | Published 2020-08-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/brujita-skincare References: [brujitaskincare](https://brujitaskincare.com/collections/all-products/products/endless-summer-kit) & [instagram](https://www.instagram.com/brujitaskincare/?utm_source=ig_embed) Brujita Skincare is a Latina-owned and operated skincare brand founded by Leah Guerrero. With a background in holistic skincare, the founder was inspired to start the company after her many visits to Mexico city. Based in Los Angeles, Brujita Skincare offers a range of holistic and eco-friendly products like The Essential Kit, a best-seller for beginners looking to create a more seamless and easy-to-follow routine. The kit includes three vegan skincare products -- a facial scrub cleanser, a Hydrosol toner and a moisturizing serum -- and can be customized to meet individual skin concerns and skin types like normal, oily, acne-prone and dry and mature. In addition to its vegan-friendly, holistic product, Brujita Skincare encourages consumers to take a custom skincare quiz on its website, ensuring its products are a fit for varying concerns. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 16% | Activity: 50% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Customized Skincare:** There is an opportunity to disrupt the skincare industry by offering personalized skincare solutions tailored to individual skin concerns and types. - **Holistic Skincare:** The trend towards holistic skincare presents opportunities for innovative brands that prioritize natural ingredients and eco-friendly practices. - **Ethnic-centric Skincare:** There is a demand for ethnic-focused skincare products that cater to specific needs and preferences of diverse communities. ### Who This Affects Most - **Personal Care:** Disruptive innovation can be explored in the personal care industry by developing customized skincare products and routines. - **Natural and Organic:** The natural and organic industry can capitalize on the trend towards holistic skincare by offering eco-friendly products with natural ingredients. - **Diversity and Inclusion:** Brands that focus on ethnic-centric skincare can disrupt the beauty industry by providing products that cater to the specific needs of diverse communities. ## Related on Trend Hunter - [Heritage-Inspired Skincare](https://www.trendhunter.com/trends/setu-personal-care.md) - [Mexican-Inspired Body Rituals](https://www.trendhunter.com/trends/santu.md) - [Accessible Nourishing Skincare](https://www.trendhunter.com/trends/best-skincare.md) - [Heritage-Inspired Body Products](https://www.trendhunter.com/trends/santu-beauty.md) - [Travel-Ready Canadian Skincare Kits](https://www.trendhunter.com/trends/prep-and-ready.md) - [Curated Firming Skincare Routines](https://www.trendhunter.com/trends/firming-skincares.md) - [Comprehensive Starter Skincare Kits](https://www.trendhunter.com/trends/starter-routine.md) - [Back-To-School Beauty Kits](https://www.trendhunter.com/trends/glow-getter1.md) - [Guyanese Botanical Skincare Brands](https://www.trendhunter.com/trends/botanical-skincare-brand.md)