# Relaxing Rum Promotions Brugal 1888 Rum is Paying One Lucky Winner to Add a Hammock to Their Home By Laura McQuarrie | Published 2019-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brugal-1888-rum References: [businesswire](https://www.businesswire.com/news/home/20190816005046/en) & [instagram](https://www.instagram.com/brugalusa/) For the upcoming National Rum Day, Brugal 1888 Rum will be paying one lucky person $1,888 to bring the "spirit of the Dominican Republic" into their home by adding a hammock. As many people find it easier to relax and enjoy the present moment when they are on vacation, the rum brand is aiming to inspire people to experience a different state of mind in their daily life by setting their living space up like an oasis. For a shot at winning the $1,888, consumers in participating states of the legal drinking age are invited to follow the rum brand on [Instagram](https://www.trendhunter.com/trends/americas-worst-home-bartender) and share what type of 1888 Rum cocktail they'd like to enjoy in a hammock and tag the person they would want to share the drinking experience with. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 21% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Home Oasis:** Creating a relaxing and vacation-like atmosphere in the home to enhance daily life experiences. - **Social Media Contests:** Using social media platforms to engage consumers and generate brand awareness through interactive contests. - **Experiential Marketing:** Designing unique and immersive experiences to connect with consumers and foster brand loyalty. ### Industries Being Reshaped - **Alcoholic Beverage:** The alcoholic beverage industry can explore ways to enhance customer experiences and promote their products through creative promotions. - **Home Decor:** The home decor industry has an opportunity to capitalize on the trend of creating relaxing home oasis environments by offering products and services that align with the concept. - **Social Media Marketing:** The social media marketing industry can assist brands in creating engaging contests and interactive experiences to connect with audiences and increase brand visibility. ## Related on Trend Hunter - [Rum-Inspired Tiki Giveaways](https://www.trendhunter.com/trends/sailor-jerry-tiki-swag-kit.md) - [Luxurious Sipping Rums](https://www.trendhunter.com/trends/brugal-maestro-reserva.md) - [Festive Rum Gift Packs](https://www.trendhunter.com/trends/rum-gift.md) - [Exotic Rum Expansions](https://www.trendhunter.com/trends/casa-baru.md) - [Sailing-Inspired Cocktail Kits](https://www.trendhunter.com/trends/apres-sail-summer-collection.md) - [Booze-Branded PTO Giveaways](https://www.trendhunter.com/trends/reyka-vodkas-contest.md) - [Staycation Whiskey Competitions](https://www.trendhunter.com/trends/naked-malt.md) - [Boozy Funfetti Rum Cakes](https://www.trendhunter.com/trends/rumfetti.md) - [Immersive Tequila-Inspired Getaways](https://www.trendhunter.com/trends/ultimate-margarita-season.md)