# Macho Celeb Scents Bruce Willis Cologne is Set to Hit Stores Soon By Michael Hines | Published 2010-07-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bruce-willis-cologne References: [geekosystem](http://www.geekosystem.com/bruce-willis-fragrance/) & [lrworld](http://www.lrworld.com/lrweb/) Smell like one of the manliest men around with the upcoming Bruce Willis cologne. This scent was designed in conjunction with the [legendary action actor](https://www.trendhunter.com/trends/boss-bottled-beyond) and smells of [grapefruit, pepper and vetiver](https://www.trendhunter.com/trends/ex-vetiver). I don't care how it smells, though -- the fact that it is named after Bruce Willis is enough to sell me on this. If you want to find out how to get a bottle of the Bruce Willis cologne, click on the links to your left. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 6% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Celebrity Fragrances:** Disruptive innovation opportunity: Partner with popular celebrities to create unique and appealing fragrance lines. - **Collaborative Product Design:** Disruptive innovation opportunity: Collaborate with influencers and celebrities to design products tailored to their persona. - **Nostalgic Advertising:** Disruptive innovation opportunity: Use nostalgia-inducing celebrity endorsements to create a sense of familiarity and emotional connection with consumers. ### Who This Affects Most - **Fragrance Industry:** Disruptive innovation opportunity: Incorporate unique and unconventional scents in fragrances to stand out in a crowded market. - **Fashion and Beauty Industry:** Disruptive innovation opportunity: Explore celebrity collaborations in fashion and beauty to appeal to a wider audience and drive sales. - **Marketing and Advertising Industry:** Disruptive innovation opportunity: Partner with celebrities for innovative advertising campaigns that capture consumer attention and generate buzz. ## Related on Trend Hunter - [Collaboration Songwriter Fragrances](https://www.trendhunter.com/trends/bumama-springsteen.md) - [Aromatic Masculine Bath Products](https://www.trendhunter.com/trends/duke-cannon-scents.md) - [Cologne-Infused Scents](https://www.trendhunter.com/trends/spice-alchemist.md) - [Spiced Masculine Perfumes](https://www.trendhunter.com/trends/caswellmassey-oaire-eau-de-parfum.md) - [Bacon-Scented Fragrant Perfumes](https://www.trendhunter.com/trends/wright-n-100.md) - [Naturalistic Amber-Forward Fragrances](https://www.trendhunter.com/trends/david-beckham-true-instinct.md) - [Seductive Nighttime Colognes](https://www.trendhunter.com/trends/perry-ellis-night-sky.md) - [Sensually Masculine Fragrances](https://www.trendhunter.com/trends/jimmy-choo-man-extreme.md) - [Refined Contemporary Colognes](https://www.trendhunter.com/trends/the-colognes-by-ds-durga.md)