# Puffy Coats for Pooches Bruce Weber Makes Moncler Coats for His Dogs By Tisah Tucknott | Published 2009-07-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bruce-weber-moncler-coats References: [limitedhype](http://limitedhype.com/2009/07/moncler-x-dogs-fallwinter-09-campaign/) There is an extensive collection of [fashion for dogs](https://www.trendhunter.com/trends/dog-accessories-collection), but Bruce Weber has taken pooch jackets to another level. Known as a photographer, Weber custom made these Moncler coats for several of his Golden Retrievers for the Fall/Winter collection. For some reason, I don't think dogs need coats. Don't you think the pooches look a little hot in their stylish Moncler coats? **Implications** - Dog lovers will purchase products for their pets because they have a strong emotional attachment to their animals. These consumers treat their dogs as if they are humans because of the companionship and unconditional love their pet offers them. Therefore, they are willing to purchase [products that humanize their pets](https://www.trendhunter.com/trends/adidas-chinesestyle-track-jacket). ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 21% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Fashion-for-dogs:** The extensive collection of fashion for dogs presents the opportunity for disruptive innovation in the pet apparel industry. - **Humanizing-pets:** The trend of treating pets as humans creates disruptive innovation opportunities in the pet product market. - **Emotional-attachment-to-pets:** Consumers' strong emotional attachment to their pets drives disruptive innovations in the pet industry. ### Industries Being Reshaped - **Pet-apparel:** The pet apparel industry can seize the disruptive innovation opportunity presented by the fashion-for-dogs trend. - **Pet-product:** The trend of humanizing pets opens up disruptive innovation opportunities in the pet product industry. - **Pet-industry:** The strong emotional attachment that consumers have with their pets creates disruptive innovation prospects in the pet industry. ## Related on Trend Hunter - [Stylish Sherpa Dog Jackets](https://www.trendhunter.com/trends/sherpa-dog-jacket.md) - [Dog-ShapedLuxurious Monogram Bags](https://www.trendhunter.com/trends/pooch-bag.md) - [Premium Canine Clothing](https://www.trendhunter.com/trends/the-dog-face.md) - [Expanded Pet Apparel Capsule](https://www.trendhunter.com/trends/adidas-originals-pet-collection.md) - [Printed Pet Sweaters](https://www.trendhunter.com/trends/smiley-sweater.md) - [Pet Lunar Apparel](https://www.trendhunter.com/trends/chinesestyle-pet-jackets.md) - [Pet-Focused Luxury Collections](https://www.trendhunter.com/trends/gucci-pet-collection.md) - [Sustainable Dog Clothes Brands](https://www.trendhunter.com/trends/pet-passion.md) - [Couture Canine Accessories](https://www.trendhunter.com/trends/dog-accessories-collection.md)