# Chilled Workout Classes Brrrn Conducts Yoga, Cardio and HIIT Classes in Low-Temperature Rooms By Laura McQuarrie | Published 2018-06-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/brrrn References: [instagram](https://www.instagram.com/p/BiXxU-BggfY/?taken-by=thebrrrn) & [thebrrrn](https://www.thebrrrn.com/the-cold-hard-facts) While those looking for a detoxifying sweat can head to a [heated yoga studio](https://www.trendhunter.com/trends/modo-yoga), Brrrn offers an alternative "cool fitness concept" for consumers who can't take the heat. The disruptive fitness concept is based on pairing exercise with routine [cool temperature exposure](https://www.trendhunter.com/trends/contrast-therapy2), or mild cold stress, to create an optimal experience. As a result of working out in a cool environment, the body burns fat to stay warm, takes longer to fatigue and actually improves one's tolerance to cold over time. At Brrrn in New York City, people have the chance to partake in a variety of familiar workouts, including a [low-impact yoga class](https://www.trendhunter.com/trends/les-mills-yoga) at 60°F, a circuit-based core and cardio class at 55°F and at just 45°F, a Battle Rope Infused HIT Series. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 19% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Chilled Workout Classes:** Chilled workout classes provide a unique fitness experience by combining exercise with cool temperature exposure. - **Cool Fitness Concept:** The cool fitness concept of Brrrn allows people to burn fat, improve endurance, and enhance cold tolerance through exercise in a cool environment. - **Mild Cold Stress:** Brrn's approach of incorporating mild cold stress into workouts helps in fat burning, increasing stamina, and building resilience to cold temperatures. ### Sectors Adopting This - **Fitness Industry:** The fitness industry can explore the potential of offering chilled workout classes as a unique fitness experience to attract new customers. - **Wellness Industry:** The wellness industry can tap into the cool fitness concept by promoting the benefits of exercising in a cool environment for improved fitness and overall well-being. - **Gym and Studio Industry:** Gyms and fitness studios can consider incorporating mild cold stress into their workout offerings to provide customers with an innovative and effective fitness solution. ## Related on Trend Hunter - [Heated Pilates Classes](https://www.trendhunter.com/trends/heated-reformer-class.md) - [Cortisol-Synchronized Workouts](https://www.trendhunter.com/trends/well-bynd.md) - [Cold Therapy Showers](https://www.trendhunter.com/trends/sno-shower.md) - [Unique Movement-Based Practices](https://www.trendhunter.com/trends/unique-movementbased-practice.md) - [Mindful Fitness Studios](https://www.trendhunter.com/trends/lsdr.md) - [Meditative Fitness Studios](https://www.trendhunter.com/trends/lagree-plus.md) - [Chic Contemporary Fitness Studios](https://www.trendhunter.com/trends/contemporary-fitness-studio.md) - [Calming Candlelit Pilates Studios](https://www.trendhunter.com/trends/jaybird-yorkville.md) - [Toronto HIIT Workout Studios](https://www.trendhunter.com/trends/barrys-bootcamp.md)