# Sensibly Chic Streetwear Collections OFF-WHITE and Browns Released a Collaborative Collection By Amy Duong | Published 2018-05-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/browns References: [highsnobiety](https://www.highsnobiety.com/p/off-white-browns-capsule/) & [brownsfashion](https://www.brownsfashion.com/ca/) Virgil Abloh's iconic streetwear label OFF-WHITE joined forces with Browns to drop an exclusive capsule collection for the Spring/Summer 2018 season. The [collaborative project](https://www.trendhunter.com/trends/corteiz-x-denim-tears) is comprised of 21 pieces in total, with offerings for both men and women. Abloh explains that the collection boasts a blend of [street and chic aesthetics](https://www.trendhunter.com/trends/modeloffduty-essentials) coming together through one expression. In addition to that concept, the range also has the vibes of OFF-WHITE embedded within it. Some of the streetwear label's most iconic pieces are reimagined for this project in a series of new cuts and colors, as well as a special fastening. There are hand-drawn floral patterns adorning pajama sets, and militaristic hues adorning jackets and flap bags. Following the launch of the OFF-WHITE x Browns collection in stores, it will also be online beginning May 11th. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 40% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Streetwear Collaboration:** The OFF-WHITE x Browns collection exemplifies the trend of fashion brands collaborating to create unique streetwear collections. - **Blend of Street and Chic Aesthetics:** The collection showcases the trend of blending streetwear and high fashion aesthetics to create a unique style statement. - **Reimagined Iconic Pieces:** The collection reflects the trend of reimagining and updating iconic streetwear pieces with new cuts, colors, and fastenings. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can explore collaboration opportunities with streetwear brands to attract a broader consumer base and offer unique collections. - **Streetwear:** Streetwear brands can incorporate elements of high fashion to elevate their designs and appeal to a wider audience. - **Fashion E-commerce:** Online fashion retailers can leverage the popularity of exclusive streetwear collaborations to drive more traffic and sales to their platforms. ## Related on Trend Hunter - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Street-Informed Joint Collections](https://www.trendhunter.com/trends/equipment-collection.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md) - [Nightlife Fashion Collabs](https://www.trendhunter.com/trends/unvrs-and-offwhite.md) - [Sports-Inspired Streetwear](https://www.trendhunter.com/trends/ovo-x-wwe.md) - [Neutral Collaborative Streetwear Series](https://www.trendhunter.com/trends/lacoste-and-highsnobiety.md) - [Graphic Collaborative Streetwear](https://www.trendhunter.com/trends/born-online.md) - [Model-Off-Duty Essentials](https://www.trendhunter.com/trends/modeloffduty-essentials.md) - [Blue Camo Streetwear](https://www.trendhunter.com/trends/bape-x-ovo-1.md)