# Drinkable Sun Protection LycoRed's Tomato Supplement By Wessley Murylo | Published 2008-03-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/browning-with-tomatos-lycoreds-uv-protection References: [nutritionhorizon](http://www.nutritionhorizon.com/) & lycored Now you can get drinkable sun protection. [LycoRed](https://www.trendhunter.com/trends/herbalife) is an international supplier of natural carotenoids and a wide range of other nutritional ingredients to the dietary supplement and functional food industries. The LycoRed, Israel, innovation is a [natural tomato carotenoid composition](https://www.trendhunter.com/trends/tomato-tonic) of lycopene, phytoene and phytofluene, all highly unsaturated yellow to red pigments occurring in plants and animals. The composition is said to protect the skin from the damaging effects of UV-radiation. So far nothing special. The interesting point, however, is that it is not to be applied on the body, but taken orally. This novel cosmetic can be activated via a dietary supplement or in a beverage. “While up until now, the dominant means for supplementing the diet with important nutrients was via capsules, what we offer here, is quite unique.” states Zohar Nir, Ph.D., LycoRed's VP of New Product Development. “This is a natural lycopene composition that can be either encapsulated in a soft gel or easily added to a beverage to create a year round fortified sun protection drink. While it does not replace topical sunscreen, when taken daily, it provides a degree of both [UVA and UVB protection](https://www.trendhunter.com/trends/stress-activated-cyanobacterial-uv) even during months of the year when one is not likely to apply a topical lotion.” ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 19% | Activity: 57% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Drinkable Sun Protection:** The emergence of ingestible natural compositions for sun protection is disrupting the traditional sunscreen industry. - **Natural Carotenoid Supplements:** The trend towards natural and plant-based supplements is a potential area for disruptive innovation in the dietary supplement industry. - **Personalized UV Protection:** Creating personalized supplements or drinks tailored to individual skin types and sun exposure levels is an opportunity for disruptive innovation in the health and wellness industry. ### Who This Affects Most - **Sunscreen and Skincare:** The emergence of drinkable sun protection poses a potential threat to the traditional topical sunscreen and skincare markets. - **Dietary Supplements:** The natural carotenoid supplement market is a potential area for disruptive innovation in developing unique and personalized supplement offerings. - **Functional Food and Beverage:** Developing functional drinks and foods that incorporate natural carotenoids for sun protection is an opportunity for disruptive innovation in the food and beverage industry. ## Related on Trend Hunter - [UV Protection Gummy Supplements](https://www.trendhunter.com/trends/inner-glow-sol-defense.md) - [Sun Protection Gummies](https://www.trendhunter.com/trends/sol-defense-by-inner-glow.md) - [Serum-Based Blue Sunscreens](https://www.trendhunter.com/trends/capsule-sunscreen.md) - [Adaptable Sun Protection Creams](https://www.trendhunter.com/trends/uv-protective.md) - [Sun-Protecting Skin Solutions](https://www.trendhunter.com/trends/sublime-cosmetics.md) - [Plant-Based Sun Protectors](https://www.trendhunter.com/trends/plantbased-sun-protectors.md) - [Onion Sunscreen Sticks](https://www.trendhunter.com/trends/sun-stick.md) - [Drinker-Specific Sunscreens](https://www.trendhunter.com/trends/beavertown-brewery-oil-your-neck.md) - [Sprayable Sunscreen Formulations](https://www.trendhunter.com/trends/sun-protector.md)